Marketing: A Roadmap to Success, First Edition with MyMarketingLab Misc. Supplies – Apr 1 2009
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From the Back Cover
Marketing: A Roadmap to Success is an innovative alternative to the traditional marketing text and focuses on the strategic role of marketing and provides a roadmap for attaining success. The concise, logical presentation and unique coverage of very current material gets students excited about marketing.
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Top Customer Reviews
What caught my attention was Ajay's ability to capture inherently complex marketing concepts and communicate them in a simple and engaging manner. Each chapter provides you with an insightful lesson that is put in the context of a real life story for which Ajay draws upon his own professional work experience.
The concepts taught in this book not only helped me to start and successfully run my own consulting practice , but have also remained a valuable reference guide for my work in senior level strategic planning as a member of the Bombardier Aerospace.
I highly recommend this book whether you're interested in improving your general business acumen or looking to gain a fresh prospective for resolving a marketing / strategy related challenge. I've found it helpful both as a business owner and as a business strategist.
Bombardier Strategy Analyst
Founder of the Invision Consulting Group
Full disclosure. Ajay Sirsi and I are colleagues at the Schulich School of Business, York University, in Toronto, Canada, where I have been teaching the MBA Brand Management course since 2003.
In my opinion, this text makes an outstanding contribution to the literature and managerial discipline of Marketing Management. It is written in a concise and easy-to-read manner, and eschews much of the jargon which seems to populate so many other marketing texts available today.
Replete with up-to-date examples and many practical and useful conceptual frameworks and observations, it is a text that I highly recommend to both my clients and students. For the former, this text serves as a useful reference book with respect to more contemporary thinking in the marketing arena, while for the latter the text reinforces the marketing fundamentals that I would expect any student to have as a precursor to taking my course.
My only wish is that Ajay will continue to make these kinds of contributions to our profession during his journey in the years ahead.
Livia Grujich, Co-founder and Managing Partner, OnQ Commuinications Inc