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Marketing: A Roadmap to Success, First Edition with MyMarketingLab [Misc. Supplies]

Ajay K. Sirsi
5.0 out of 5 stars  See all reviews (3 customer reviews)
Price: CDN$ 70.15 & FREE Shipping. Details
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Book Description

April 1 2009 0135066034 978-0135066034 1

Marketing: A Roadmap to Success offers a new direction for Principles of Marketing courses.  This innovative alternative to the traditional marketing text focuses on the strategic role of marketing and provides a roadmap for attaining success.  The concise, logical presentation and unique coverage of very current material gets students excited about marketing.



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Most helpful customer reviews
Format:Misc. Supplies
I had the opportunity to read this book during a 2nd year university marketing course. It was worth reading, to say the least.
What caught my attention was Ajay's ability to capture inherently complex marketing concepts and communicate them in a simple and engaging manner. Each chapter provides you with an insightful lesson that is put in the context of a real life story for which Ajay draws upon his own professional work experience.

The concepts taught in this book not only helped me to start and successfully run my own consulting practice , but have also remained a valuable reference guide for my work in senior level strategic planning as a member of the Bombardier Aerospace.

I highly recommend this book whether you're interested in improving your general business acumen or looking to gain a fresh prospective for resolving a marketing / strategy related challenge. I've found it helpful both as a business owner and as a business strategist.

Alexander Lokshin
Bombardier Strategy Analyst
Founder of the Invision Consulting Group
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Format:Misc. Supplies
I am the President of Cohesion Inc, a Marketing Management consulting company that helps clients to build strong brands and businesses.

Full disclosure. Ajay Sirsi and I are colleagues at the Schulich School of Business, York University, in Toronto, Canada, where I have been teaching the MBA Brand Management course since 2003.

In my opinion, this text makes an outstanding contribution to the literature and managerial discipline of Marketing Management. It is written in a concise and easy-to-read manner, and eschews much of the jargon which seems to populate so many other marketing texts available today.

Replete with up-to-date examples and many practical and useful conceptual frameworks and observations, it is a text that I highly recommend to both my clients and students. For the former, this text serves as a useful reference book with respect to more contemporary thinking in the marketing arena, while for the latter the text reinforces the marketing fundamentals that I would expect any student to have as a precursor to taking my course.

My only wish is that Ajay will continue to make these kinds of contributions to our profession during his journey in the years ahead.
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Format:Misc. Supplies
I wish I had this marketing textbook when I was in university - a pleasure to read, insightful and full of real life experience that one can put into proactice once out in the working world. As an entrepreneur, always a great refresher on the importance on marketing strategy in any company - I find myself refrencing the book quite often in client communication. More than just a marketing book, a must read for anyone who wants to succeed in business.
Livia Grujich, Co-founder and Managing Partner, OnQ Commuinications Inc
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