The newsletter is one of the most popular forms of information sharing today. Every day thousands companies, organizations, and individual people publish newsletters to share important information with their clients, potential customers, and other reading audiences. This style of publication can also be effectively reproduced on the Internet. In fact, many Websites today follow this popular format. Elaine Floyd has written Marketing With Newsletters to provide readers with the insight they need to produce powerful printed, faxed, and Website newsletters.
Following on the heels of another great publication, Newsletter Sourcebook, the author continues to offer top-notch instruction to help people create quality newsletters. This book features guidance from one end of the spectrum to the other. Everything is here. Brainstorming, setting goals, finding resources, finding help, researching, legal considerations, generating content, creative use of graphics, effective layout and design, distribution, marketing, follow-up, and more. Learn how to catch reader attention and bring them back again. Plenty of marketing tips here!
To add a powerful punch to the impact of this book the author calls upon the advice of a panel of experts. Each one makes an important contribution to the overall effectiveness of the book. Their advice covers topics such as producing a high class image, organizational newsletters, design tips, and e-mail newsletters. According to one expert, factors that contribute to top-notch newsletters include using good paper, extra colors, professional photographs, quality graphics and illustrations, and insisting upon high resolution and print quality. Much the same could be said for designing quality online newsletters!
The author provides an excellent listing of resources that will assist readers, including other publications, clip art and graphics image suppliers, newsletter printers, newsletter seminars, and professional organizations. Website designers will be helped by the use of this book. Budding newsletter publishers should have no trouble at all finding the help they need when they need it. Those desiring to set up a newsletter publishing business need look no further as well. Highly recommended!