Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge [Hardcover]

Judy Allen (Author)

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Product Details

Hardcover: 320 pages
Publisher: Wiley; 1 edition (Jun 4 2004)
Language: English
ISBN-10: 0470833874
ISBN-13: 978-0470833872
Product Dimensions: 23.7 x 15.3 x 2.1 cm
Shipping Weight: 590 g
Amazon Bestsellers Rank: #135,278 in Books (See Top 100 in Books)

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Product Description

Review

Praise for

Marketing Your Event Planning Business

"For event planners who are tired of being a well-kept secret, marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base."
—Lisa Hurley, Editor, Special Events Magazine

"Judy Allen has crafted another meaningful book in her series on event practices. Every business owner must immediately add this treasure chest of useful ideas to their bookshelf."
—Richard Aaron, CMP, CSEP, President of BiZBash Media, NYC

"In an ever-competitive marketplace, a meeting practitioner must know the niche in which she or he wants to establish credibility. Once established, marketing oneself and one's services becomes an exciting challenge. Judy Allen's tips, provided with the insight of experience, and with humor, allow the reader to look differently at the opportunities available."
—Joan L. Eisenstodt, Chief Strategist, Eisenstodt associates, LLC, Conference Consulting, Facilitation & Training; and 2004 CIC Hall of Leaders Inductee

"Judy Allen has given us the ultimate resource guide to event planning. It's everything you need to know to launch a successful company."
—Ramey Warren Black, Partner, Media-Savvy

Book Description

Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad.

Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:

Diversify your client base
Develop niche markets and areas of expertise
Define and customize your customer service
Establish a back-up plan for use during downturns
Solicit sales and develop new business
Market yourself within your company and in the industry
Set up your own event planning business

Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for:

event planners
event planning management companies
suppliers
public relations, communications, and administrative professionals
professionals in the hospitality, culinary, and travel industries

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Inside This Book (Learn More)

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

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Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 4.0 out of 5 stars (2 customer reviews)

7 of 11 people found the following review helpful

5.0 out of 5 stars Realy usefull, Aug 21 2006

By Sarl Way To Go "Events services" - Published on Amazon.com

This review is from: Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge (Hardcover)

Real good analysis of event market. A lot of good ideas. A god seeing of what need to be done to catch new customers.

Thanks, I'll use it a lot for my company

1 of 3 people found the following review helpful

3.0 out of 5 stars Event Marketing, Aug 23 2010

By Sherin ELRAYES "Mileman" - Published on Amazon.com

Amazon Verified Purchase(What's this?)

This review is from: Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge (Hardcover)

The book title is so much tempting to read specially for those who are in the event planning business. I thought it would give specifics about marketing the events which we plan but unfortunately it is just "another" book of marketing following the tradationalcontents. The book is not cheap in price and comes in hard cover with 246 pages

› Go to Amazon.com to see both reviews 4.0 out of 5 stars