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Marketing management: Analysis, planning, and control
  
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Marketing management: Analysis, planning, and control [Hardcover]

Philip Kotler (Author)

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Product Details

  • Hardcover: 839 pages
  • Publisher: Prentice-Hall Canada; Canadian 5th ed edition (1985)
  • Language: English
  • ISBN-10: 0135580579
  • ISBN-13: 978-0135580578

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