Mass Appeal: The Formative Age of the Movies, Radio, and TV [Paperback]

Edward D. Berkowitz (Author)

List Price:	CDN$ 26.95
Price:	CDN$ 21.56 & eligible for FREE Super Saver Shipping on orders over CDN$ 25. Details
You Save:	CDN$ 5.39 (20%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In Stock.
Ships from and sold by Amazon.ca. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want it delivered Tuesday, May 29? Choose One-Day Shipping at checkout.

Formats	Amazon Price		New from	Used from
Hardcover	CDN $73.08		--	--
Paperback	CDN $21.56		--	--

Product Details

Paperback: 224 pages
Publisher: Cambridge University Press; 1 edition (Sep 27 2010)
Language: English
ISBN-10: 0521717779
ISBN-13: 978-0521717779
Product Dimensions: 22.7 x 15.5 x 1.5 cm
Shipping Weight: 408 g
Amazon Bestsellers Rank: #923,940 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Product Description

Review

"With compelling detail and an accessible style, Berkowitz demonstrates how film, radio, and television, from their beginnings to the present, offered all-inclusiveness or, as the title puts it, mass appeal. Highly recommended." -Choice

Product Description

Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short and accessible vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century.

See all Product Description

Inside This Book (Learn More)
Browse and search another edition of this book.

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index