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Mass Media, Politics and Democracy: Second Edition Paperback – Jan 18 2011

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Paperback, Jan 18 2011
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Product Details

  • Paperback: 352 pages
  • Publisher: Palgrave Macmillan; Second Edition edition (Jan. 18 2011)
  • Language: English
  • ISBN-10: 1403947341
  • ISBN-13: 978-1403947345
  • Product Dimensions: 2.3 x 13.9 x 21.6 cm
  • Shipping Weight: 481 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #186,614 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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First Sentence
In March 2000, South Africa's human rights commissioners demanded that 30 journalists appear before them. Read the first page
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I needed this book for a course and I always look for textbooks on amazon first. I find great deals. This book in particular was tagged as used- like new and shipping from UK. I purchased it and there were zero problems. The book shipped within the specified time for shipping and the book is like brand new. I saved a lot of money and am happy with the service and quality of the textbook.
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Ordered for school Feb. 24 2014
By Jessica L - Published on
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Good price, okay read! Got it for a class scheduled, finished reading it early. Explains things really well. Buy it.
It's an English School Textbook... April 9 2012
By Not Moses - Published on
Format: Paperback Verified Purchase
...which means it is "fair and balanced" to a fault while still being revealing, although one will have to swim through page after page of empirical-sociology- and cultural-anthropology-informed conceptualizing to find the buried nuggets.

This is =not= a polemic against, nor is it an apology for, the supposed or actual in-flu-ence (read etymologically: IN-FLOW-ence) of the commercial media. For that, see something like Jamieson's =Packaging the Presidency=, Postman's =Amusing Ourselves to Death=, or Pilger's =New Rulers of the World=.

This is an attempt to clarify the various controversies; e.g.: media "liberalism" or lack thereof, "dumbing down," the techniques of "manipulation," "commercialization," "propaganda conveyance," state control, control by wealth accumulators, etc. (One will read plenty about Rupert Murdoch and NewsCorp here. And they should.)

Street's work reads like a committee-reviewed doctoral dissertation. The author will go no further in any one direction than he will shortly go in the other. Which may be a bit of a problem for some readers, because it dichotomizes the issues in some ways before it (repeatedly) attempts to reframe them as understandable dialectics in a "money talks" and "you'd be =totally= un-informed if the advertisers weren't making it all possible" world.

(If there is a central message, it may be that one will just have to put up with media and politics as they are because our society is structured the way it is.)

One of the book's most fundamentally revealing segments is on the adoption of "branding" from the disciplines of marketing and advertising. Branding is the manipulation of mental associations between already established images, ideas, values, beliefs, assumptions, prejudices and attitudes... and the projection of new images, ideas, values, etc. Such associations must occur out of consciousness among the "chess pieces," of course. Otherwise the "chess players" would not be able to move them around the chess =board= of labor, war fighting and consumption.

The author does understand a lot of how the media uses politics for its purposes, as well as how the politicians and spinmeisters use the media for their own. If a truly exhaustive examination of such things is your cup of tea, you could hardly do worse than plow through this book, as there really is a great deal between the covers, even if the revelations are cloaked in rather dry language most of the time.

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