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The McGraw-Hill Guide to Starting Your Own Business: A Step-By-Step Blueprint for the First-Time Entrepreneur [Hardcover]

Stephen C. Harper
4.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

November 1990
This is a concise guide to starting a business, which puts the emphasis on the business plan and helps the first-time entrepreneur set clear objectives and map out realistic means to achieve them - for example: how to get a new business on a sound legal footing; how to select the right target market; how to develop a product or service strategy and a pricing strategy; how to determine the initial capital requirements and how to project the financial status for the first five years.

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Product Description

From Library Journal

In this guide Harper, head of his own management consulting firm, discusses the aspects of becoming an entrepreneur practically and realistically. He covers choosing the type of business; writing the business plan; advertising; financing; and franchising. Included also is the Entrepreneurial Qualities Self-Test designed to measure potential skills. Harper also cites and describes additional sources of information such as the U.S. Industrial Outlook , published annually by USGPO, and Wilson's Business Periodicals Index . Along with Lyle Maul and Dianne Mayfield's Entrepreneur's Road Map ( LJ 9/1/89) and Sharon Kahn and Philip Lieff's 101 Best Businesses To Start ( LJ 7/88), this book will provide a good "first step" for would-be entrepreneurs. Recommended to public libraries.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.

From the Back Cover

The nationwide bestseller, updated for beating the odds and achieving breakthrough success

Insightful tips from over 100 Entrepreneurs for Starting a Business--and Doing It Right!

Today's conditions are among the best in history for starting and building your own business, and The McGraw-Hill Guide to Starting Your Own Business is renowned for showing thousands of entrepreneurs how to do just that. Now let this hands-on book give you the market-tested knowledge and confidence you need to identify and evaluate new business opportunities, draw up a business plan, find the money to get your new venture off the ground, and take that first step toward true success--by launching a business that in your heart, you know will work!

Praise for the first edition of The McGraw-Hill Guide to Starting Your Own Business:

Featured selection by the Fortune Book Club, Money Book Club, BusinessWeek Book Club, Book-of-the-Month Club

"The strength of The McGraw-Hill Guide to Starting Your Own Business is that it delivers on its promise. It is indeed a step-by-step blueprint for the first-time entrepreneur."--Jeffrey L. Seglin, Editor, Inc.

"The McGraw-Hill Guide to Starting Your Own Business is . . . an indispensable reference for any first-time entrepreneur--and an invaluable advantage for every fledgling business."--Fortune Book Club

"A down-to-earth guide to business startup essentials."--Money Book Club

"A practical, information-packed guide: it's loaded with the know-how you need to go it alone."--Book-of-the-Month Club

--This text refers to the Paperback edition.

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Most helpful customer reviews
3.0 out of 5 stars Very good Feb. 13 2002
By Phuong
Format:Paperback
This is the best book on starting business that I've come across. A lot of practical tips on various strategies (marketing, pricing, promoting etc.). However, it is probably more about running a new business rather than steps in opening one. Worth reading thus.
Phuong , MA in Economics student @ U of Toronto.
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5.0 out of 5 stars Eye Opening! Nov. 20 2002
Format:Paperback
I would highly recommend picking up this book to anyone contemplating opening a small business or maybe struggling with an existing one. It is an easy read and reminds you of the common pitfalls, at the same time motivating for success...
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.1 out of 5 stars  14 reviews
36 of 39 people found the following review helpful
3.0 out of 5 stars Very good Feb. 13 2002
By Phuong - Published on Amazon.com
Format:Paperback
This is the best book on starting business that I've come across. A lot of practical tips on various strategies (marketing, pricing, promoting etc.). However, it is probably more about running a new business rather than steps in opening one. Worth reading thus.
Phuong , MA in Economics student @ U of Toronto.
32 of 35 people found the following review helpful
4.0 out of 5 stars Pretty good intro to starting a business Dec 26 2005
By Michael Spitzer - Published on Amazon.com
Format:Paperback
This book is a good summary of the more technical aspects of starting a business. It doesn't dig into economics or financial issues too deeply so just reading this book isn't going to make you an expert. But, I think the general steps to starting a business are laid-out pretty well and that this book has a lot of value for someone looking for direction. One thing I would have liked to see in this book was a concise summary of all the steps involved so that when it is time to refer back to this book after reading it, you're not digging through the details and examples.
1 of 1 people found the following review helpful
4.0 out of 5 stars Pretty Informative Book May 16 2013
By Dmitriy Zak - Published on Amazon.com
Format:Paperback|Verified Purchase
The book was very informative and helpful, Although i didn't start my own business but it helped with know some of the ins and outs and what to expect from everything.
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent book Jan. 31 2011
By Shri - Published on Amazon.com
Format:Paperback|Verified Purchase
Not for the faint of heart. It's a thought provoking book that will challenge you to repeatedly assess your will and preparedness for starting a new venture. It's not like those other books that get you day-dreaming. It's a book that will make you work hard, letting you know all along that you'll be working even harder if you were to start a new venture. I recommended it to other friends of mine it's been widely loved and appreciated by all of them.
3 of 4 people found the following review helpful
3.0 out of 5 stars The Mcgraw & Hill guide to Starting your own business Dec 31 2007
By Sheena Matos - Published on Amazon.com
Format:Paperback
I feel this book has alot of good information, but for me some things were hard to understand. It has given me new views and I do think this is a great book if you already know alot about business. For me I am clueless so I think I need a more direct guide.
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