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McLuhan for beginners [Paperback]

Gary Gordon
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

Jan. 1 1997 A Writers and Readers beginners documentary comic book
Marshall McLuhan pioneered the study of the media and is now making a comeback, despite the fact that he died in 1980. McLuhan was a professor of English who loved James Joyce, hated television, played himself in Woody Allen's Annie Hall, and fired off ideas like a machine gun. If he were alive today, he would want to continue infuriating a world moving into the 21st century with 19th century perceptions. This book is described as a "documentary comic book" that explains his ideas but doesn't take itself too seriously.

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Customer Reviews

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Most helpful customer reviews
4.0 out of 5 stars Great intro to mcluhan Oct. 23 2002
Format:Paperback
I found McLuhan difficult to follow. His ideas are spread on his thick books and sometimes it's hard to make sense of all of them at first. This book was a great intro to his work. It gives a good overview and reading the books afterwords becomes a fun pleasure.
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5.0 out of 5 stars An excellent Intro to McLuhanism Jan. 11 2000
Format:Paperback
Terrence Gordon, who also wrote a book on McLuhans thoughts and life, gives a cohesive and concise introduction to this genius' work. Although the idea of McLuhan for beginners might be a contradiction in itself, one needs to start somewhere, and I suggest this one to be a great start. Citing from all of McLuhans works and some more obscure titles, Gordon makes the impression that he is very knowledgable of McLuhan, as well as his theories, being able to make analogies and modern day references for anyone to understand. This book will also give you the appreciation and depth of McLuhans work without losing the message in its compactness of thought. Highly reccomended for those interested in McLuhans works.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  2 reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars An excellent Intro to McLuhanism Jan. 11 2000
By rareoopdvds - Published on Amazon.com
Format:Paperback
Terrence Gordon, who also wrote a book on McLuhans thoughts and life, gives a cohesive and concise introduction to this genius' work. Although the idea of McLuhan for beginners might be a contradiction in itself, one needs to start somewhere, and I suggest this one to be a great start. Citing from all of McLuhans works and some more obscure titles, Gordon makes the impression that he is very knowledgable of McLuhan, as well as his theories, being able to make analogies and modern day references for anyone to understand. This book will also give you the appreciation and depth of McLuhans work without losing the message in its compactness of thought. Highly reccomended for those interested in McLuhans works.
2 of 2 people found the following review helpful
4.0 out of 5 stars Great intro to mcluhan Oct. 23 2002
By Tatiana Reis - Published on Amazon.com
Format:Paperback
I found McLuhan difficult to follow. His ideas are spread on his thick books and sometimes it's hard to make sense of all of them at first. This book was a great intro to his work. It gives a good overview and reading the books afterwords becomes a fun pleasure.
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