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McQuail's Mass Communication Theory Paperback – Mar 12 2010

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Product Details

  • Paperback: 621 pages
  • Publisher: Sage Publications; 6 edition (March 12 2010)
  • Language: English
  • ISBN-10: 1849202923
  • ISBN-13: 978-1849202923
  • Product Dimensions: 18.6 x 3.6 x 23.2 cm
  • Shipping Weight: 1.1 Kg
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #469,713 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly Philip Schlesinger University of Glasgow Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time Mark Deuze Indiana University and Leiden University This is a unique work tested by time and generations of students around the world - North, South, East and West Kaarle Nordenstreng University of Tampere

About the Author

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

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1 of 2 people found the following review helpful By "jeedole" on Jan. 15 2001
Format: Paperback
Well, if you are either a media study student or an orninary citizen, this book will be a fundamental guide for your understanding of the various social activities. Once you read the theories simply explained, you will notice what you have not realized how much you were influenced by the media themselves.
With the deep understanding of the media theories in the book, I bet you could enrich your life and prepare for the better life ahead.
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Most Helpful Customer Reviews on (beta) 10 reviews
7 of 8 people found the following review helpful
Too Much and Not Enough Dec 14 2006
By doomsdayer520 - Published on
Format: Hardcover
McQuail's masterful tome on communications theory is a respected standard for college students, and there's a reason this book has gone through so many editions. Just about everything a communications major will ever study is introduced and summarized here, and the number of different subjects covered is quite impressive. But on the flip side of that coin, there is a structural problem with cramming the material from four years worth of college courses into one book, no matter how robust it is. This text suffers from two inverse problems - there are too many subjects covered, while each one is not fleshed out enough. In short, it's impossible to be as inclusive as McQuail is attempting to be. Meanwhile, McQuail's writing is not only rushed and indistinct, which is predictable for a book that tries to consolidate an entire field of knowledge, but he is also guilty of dry, wooden prose and a severe shortage of elaborative examples. McQuail is also prone to textboxes and tables that appear helpful and illustrative at first, but are actually useless tabulated reproductions of exactly what has already been stated in prose form. This book's sheer exhaustive inclusiveness still makes it a useful encyclopedic reference work that communications students will find useful over the long term. But in the short term, this book merely offers indistinctness and confusion. [~doomsdayer520~]
3 of 3 people found the following review helpful
Very good overview of key issues in the field Jan. 20 2011
By B. McEwan - Published on
Format: Paperback
It is true that this text is exceptionally broad in scope, but that is one reason why I like it. Professor McQuail's comprehensive volume is perfect for general interest students and serious readers who want an overview of mass communication theory, including the latest developments relative to the new digital technologies. This is a book that you will keep on your shelf for a long time and are likely to use as a starting place to direct your further research into a specific area of study.

The book is well organized and is more or less chronological, starting with the rise of mass communication and taking readers through developments until today. At the end of each chapter McQuail lists suggestions for further reading, including a separate section of online resources. It was a great help to me as I planned a management course focused on using global media for advocating social change.

As far as quibbles about McQuail's rather dry writing style, I did not find that to present a significant deterrent in making use of this book. It's true that he writes from an academic perspective, but that is usually how textbooks are written and, to my mind, to be expected.
1 of 1 people found the following review helpful
Since I Have to Read it Sept. 27 2010
By FifthGenLtd - Published on
Format: Paperback Verified Purchase
McQuail's Mass Communication Theory is a very (very) comprehensive text for mass communication studies. It contains a great deal of information on mass comm theory, most of which is clear and concise. American students may need to be aware, however, of the differences in British language patterns. Those take some getting used to. I would recommend this book for future mass comm studies because the new format, updated since the previous version, is tighter and the summary boxes are helpful.
Helped me Pass My Class March 16 2014
By Shaka Bello - Published on
Format: Paperback Verified Purchase
It was recommended book for my Graduate class in Mass Communication. I had to buy it in order to pass the class. It arrived on time and I did pass the class :) I still have it, and it's in a good condition
2 of 3 people found the following review helpful
What??? Feb. 9 2014
By LadyDama - Published on
Format: Paperback Verified Purchase
This book was convoluted and rife with ambiguous terms and rambling paragraphs. Professors please help your students out by selecting another book.