- Paperback: 240 pages
- Publisher: Penguin Canada (APB) (Sep 1 2004)
- Language: English
- ISBN-10: 0143017802
- ISBN-13: 978-0143017806
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Product Details |
Product Description
Book Description
Provocative and stimulating, Marshall McLuhan's core ideas and tools for discovery are clearly articulated in McLuhan for Managers—an indispensable guide to thinking in today's rapidly changing business culture.
More than thirty years ago, McLuhan predicted the changes to business and society that we are now seeing. This book captures McLuhan's unique thinking approaches that afforded his uncanny predictive ability, and applies them in a form that's of practical use to today's business leaders. --This text refers to an out of print or unavailable edition of this title.
About the Author
Mark Federman has more than 25 years' experience in the high-tech industry. He is currently the chief strategist and head of McLuhan Management Studies at the McLuhan Program in Culture and Technology at the University of Toronto.
Provocative and stimulating, Marshall McLuhan's core ideas and tools for discovery are clearly articulated in McLuhan for Managers—an indispensable guide to thinking in today's rapidly changing business culture.
More than thirty years ago, McLuhan predicted the changes to business and society that we are now seeing. This book captures McLuhan's unique thinking approaches that afforded his uncanny predictive ability, and applies them in a form that's of practical use to today's business leaders. --This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews on Amazon.com (beta)
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5.0 out of 5 stars (1 customer review)
1 of 1 people found the following review helpful
5.0 out of 5 stars
A wonderful Thinkers Tool Kit for Innovation, Nov 15 2007
By Dennis J. Schleicher Jr. "Business Anthropolo... - Published on Amazon.com
This review is from: Mcluhan For Managers (Hardcover)
A wonderful book that will help you think about your business or your clients business in new ways. A great set of simple thinking tools that help get way beyond the simplisitic analysis that SWAT will get you. It lets you see effects of effects of effects.
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