Ok, ok, fine, the song is somewhat cheesy, the lyrics are somewhat raw and the video may just be downright embarassing (as per Martin's thoughts from an interview regarding early material).
Although the above may be true, the song is not that bad. It was one of the first songs written by Gore, after Vince Clarke left the band.
I wasn't a huge fan at first of the single. Until I finally got to read the lyrics. The main lead/chorus (in case you can't understand the words either) is:
"From the notes that I've made so far/ Love seems something like wanting a scar.."
The song got me at the moment of reading that line. I'm also a huge synth-pop fan, and I honestly believe any other fan of synth-pop (especially if you already like DM) would love this song too.
The song itself grows on you. After listening to it several times, I now enjoy certain parts like the loud, almost "slapping" drum snares, or the drum roll before the main lead chorus. Its sort of a "head bopper" song, where you can't help but tap your foot or nod your head while listening to the song.
The B-side is a typical DM early 80's B-Side. Don't expect anything extraordinary, expect a traditional DM B-side! Although I believe some DM b-sides are sometimes just as good as the actual "A-Side" (for example "Now this is fun", the b-side to "See you").