This volume details an approach to sales and marketing foused on making genuine connections with customers isntead of graping at mindless marketing gimmicks, tricks or price discounts. Meaningful truths, supported by hard data, are complemented by practical ideas for instant application.
| ||||||||||||
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
Product Description
Review
"Meaningful Marketing is about genuineness and authenticity. It's about clearly articulating how your offering will make a meaningful difference in your customers' lives."
Inside This Book
(Learn More)
First Sentence
Meaningful Marketing is about honesty. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Meaningful Marketing is about honesty. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most helpful customer reviews
Format:Hardcover
I wanted the opposite of a long winded course on marketing and found it in this book. Short, factual and intelligent, this book will help you hone your message, and allow you to quickly understand several important ways to reach your target audience.
By "cmcmahon29"
Format:Hardcover
I had fun reading MEANINGFUL MARKETING. It shoots down a lot of conventional wisdom regarding marketing and sales. My own copy is completely dog-eared and covered with highlighter. I certainly hope my competitors don't get a hold of this, since I plan to use a lot of what I learned!
By A Customer
Format:Hardcover
It's designed to be dipped in and out of. It's easily digested in chunks. The combination of data based truth with "so what do you do about it" alongside - makes the book very practical. Some of the stuff will clearly challenge commonly held beliefs I'm sure, the emphasis on data makes it more likely readers will indeed challenge themselves. I don't know of anything else you can read that will have a more direct effect on your business success.
Want to see more reviews on this item?
›
Go to Amazon.com to see all 10 reviews
4.1 out of 5 stars
Most recent customer reviews
5.0 out of 5 stars
100 truths and 402 useful ideas
The impressively collaborative effort of Dough Hall (CEO of the Ohio-based invention think tank Eureka! Read more
Published on Dec 8 2003 by Midwest Book Review
3.0 out of 5 stars
not so great
Basically this is a copy of "Jump Start Your Business Brain" In point form.
More or less a good book. Read more
Published on Oct 31 2003 by Dave Lazowski
1.0 out of 5 stars
The rough draft for Jump Start Your Business Brain
This basically seems like dougs earlier book (which was fantastic) "jump start your business brain", except written entirely in point form. Read more
Published on Oct 31 2003 by Dave Lazowski
Listmania!
Look for similar items by category
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Business & Investing > Marketing & Sales > Sales & Selling > Techniques
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing
- Books > Professional & Technical > Business Management > Marketing & Sales > Sales & Selling > Techniques
Feedback
Would you like to update product info or give feedback on images?
