|Amazon Price||New from||Used from|
Today, even the smallest business can track and measurerelationships with customers, with the media, and even withemployees and sales forces. Measure What Matters deliversthe know-how to find those tools and use them to increase yourrevenues.
The right data tells you whether you're getting your share ofink. It tells you how you stack up against your competition insearch ranking, sales, share of conversations, and share of wallet.Good data measures what your marketplace is saying,thinking, anddoing. It reveals which of your methods work and which onesdon't.
In Measure What Matters, you'll get step-by-step guidanceto:
Don't rely on hunches or your gut. Good data will save you timeand boost your credibility. You'll have the leverage you need toset priorities, allocate resources, and improve business practices.Now is the time to figure out why your sales rise andfall—and what you need to do to make them rise faster.
"Katie Paine not only gets it and teaches it, she helpscompanies implement it and profit from it. This book is filled withimpressively sound judgment, tremendously powerful guidance, andpractical how-to advice."—Jim SterneChairman, Web AnalyticsAssociation, and author of Social Media Metrics
"Katie Paine understands social media and social PR in away thatfew others out there do. Over the years, she has consistentlycalled for rational and reasonable metrics for success in publicrelations, and she continues that call in our new age of socialcommunication. Measure What Matters will teach you justabout everything you need to know about managing onlinerelationships."—Eric T. Peterson author of Web AnalyticsDemystified
"Katie Paine has elevated measurement from merescience to highart and, in the process, given us a powerful newset of tools torefute the tired claim that customer relationships can't bequantified. Marketers should devour this book. It will help thempersuade skeptical executives of the need to adapt to the new worldof empowered customers."—Paul Gillinauthor of SocialMarketing to the Business Customer