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on June 7, 2012
This book is extremely dry. Most of the content is fairly obvious and there aren't a whole lot of areas that are very illuminating.

This books appears to be written for technology novices. Perhaps a neophyte might find it more helpful than I, however, I'd wager that even a beginner would admit that the few good parts of this book are very sparsely spread, diluted by a sea of filler-content.
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on March 2, 2012
I have been a fan of K D Paine for a while and this book doesn't disappoint. Lots of good practical advice, rooted in helping the organization reach its goals. I am using it as a textbook for a PR Measurement class - the students love the step-by-step approach. Well-annotated if you desire more theory.
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on July 30, 2013
I found this book to be interesting but quite repetitive. There were some good thoughts presented. It is neat to think about the way that social media can be used.
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