boutiques-francophones Simple and secure cloud storage Auto Kitchen SmartSaver Kindle Music Deals Store SGG Tools

Customer Reviews

2.7 out of 5 stars3
2.7 out of 5 stars
5 star
4 star
3 star
2 star
1 star

Your rating(Clear)Rate this item
Share your thoughts with other customers

There was a problem filtering reviews right now. Please try again later.

on June 7, 2012
This book is extremely dry. Most of the content is fairly obvious and there aren't a whole lot of areas that are very illuminating.

This books appears to be written for technology novices. Perhaps a neophyte might find it more helpful than I, however, I'd wager that even a beginner would admit that the few good parts of this book are very sparsely spread, diluted by a sea of filler-content.
0CommentWas this review helpful to you?YesNoReport abuse
on March 2, 2012
I have been a fan of K D Paine for a while and this book doesn't disappoint. Lots of good practical advice, rooted in helping the organization reach its goals. I am using it as a textbook for a PR Measurement class - the students love the step-by-step approach. Well-annotated if you desire more theory.
0CommentWas this review helpful to you?YesNoReport abuse
on July 30, 2013
I found this book to be interesting but quite repetitive. There were some good thoughts presented. It is neat to think about the way that social media can be used.
0CommentWas this review helpful to you?YesNoReport abuse