Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Paperback – Mar 17 2008
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"If Tom and Bill could convince me, perhaps the world’s biggest fan of qualitative testing, that usability metrics are really valuable-which they have, in this wonderful book-then there’s no doubt they’ll convince you. I loved reading this book, because it was exactly like having a fascinating conversation with a very smart, very seasoned, and very articulate practitioner. They tell you everything you need to know (and no more) about all the most useful usability metrics, explain the pros and cons of each one (with remarkable clarity and economy), and then reveal exactly how they actually use them after years and years of real world experience. Invaluable!" Steve Krug, author of Don’t Make Me Think: A Common Sense Approach to Web Usability
"This book is a great resource about the many ways you can gather usability metrics without busting your budget. If you’re ready to take your user experience career to the next level of professionalism, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended."
Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability
"If you do any type of usability testing, you need this book. Tullis and Albert have written a clear and comprehensive guide with a common-sense approach to usability metrics."
Ginny Redish, President of Redish and Associates, Inc., author of Letting Go of the Words
About the Author
Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company’s usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity’s usability team have been featured in a number of publications, including Newsweek , Business 2.0 , Money , The Boston Globe , The Wall Street Journal , and The New York Times.
Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional’s Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies.
Inside This Book(Learn More)
Most Helpful Customer Reviews on Amazon.com (beta)
I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!
In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.
I would rate this book as a "must have" for anyone that does evaluation.
I agree with the previous two reviewers that this book is a must have bible for everyone involved in usability evaluation.
Key Thematic Passage: "A usability metric reveals something about the interaction between the user and the thing: some aspect of effectiveness (being able to complete a task), efficiency (the amount of effort required to complete the task), or satisfaction (the degree to which a user was happy with his or her experience while performing the task)." (Page 8).
Best Passage: "No one has ever complained that something was too easy to use!" (Page 5). Drat. We want complainers, don't we? That's what keeps us in business!
Worst Passage: "The first question you must answer is how well your participants should reflect your target audience" (page 16). Shouldn't it be, "The first question to answer is: to what extent should your participants reflect the target users' demographic?"
* Use of Excel (as opposed to the very costly SPSS) for data analysis
* Clear, concise examples presented in bulleted / itemized format
* The sections on presenting and graphing usability metrics for stakeholders
* Explanation of ten types of usability studies
* Explanation of the website "lostness" metric
* How to analyze and present usability data
* How to combine and compare metrics
* Cooking metaphor, especially the part about how to avoid getting bitten
by a lobster
* The brief explanation of experimental designs seems insufficient and may require supplementary texts and/or coursework in research methods. Also, the book cannot be used as a paperweight in case of a tornado.
Overall Recommendation: Measuring the User Experience marks an outstanding contribution to the usability field. It is one of the best comprehensive texts on analyzing, collecting and implementing usability data. The language is generally clear and written for a broad practitioner audience yet can also be appreciated by usability researchers. Everyone who does usability should have a copy of this text.
This book is a tremendous leap forward in terms of measuring user experiences while they are being designed. It's worth buying this book for Chapter 6, let alone the rest of it! It's also well worth the money if you're a practitioner, or if you need to learn how to create and measure good user experiences. Strongly recommended.
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