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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Paperback – Mar 17 2008


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Amazon.com: 22 reviews
18 of 19 people found the following review helpful
Most comprehensive book I've found about measuring usability May 8 2008
By Jaromad - Published on Amazon.com
Format: Paperback
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!

I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!

In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.
8 of 8 people found the following review helpful
a "must have" for usability practitioners May 3 2008
By LLD - Published on Amazon.com
Format: Paperback
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro and con.

I would rate this book as a "must have" for anyone that does evaluation.
10 of 11 people found the following review helpful
My new favourite reference book July 10 2008
By Smith - Published on Amazon.com
Format: Paperback
This book is absolutely fantastic. I received my copy of it last night and stayed most of the night reading through it as I simply couldn't put it down. I've been working as an interaction designer / usability tester for a couple of years and this has overnight become my new favourite reference book. It's easy to read without glossing over essential detail (a criticism I have of many modern usability books). The advice on graph selection would make both Edward Tufte and Stephen Few proud. This book is filled with practical advice on how to communicate data, manage integrity and measure the user experience in a business setting.

I agree with the previous two reviewers that this book is a must have bible for everyone involved in usability evaluation.
9 of 10 people found the following review helpful
Outstanding Text Nov. 17 2009
By Filipp A Sapienza - Published on Amazon.com
Format: Paperback Verified Purchase
Focus of the Book: The text discusses the different types of metrics garnered from usability testing (including performative metrics, issues-based metrics, self-reported data, web navigation and logging data, derived metrics, and behavioral/psychological metrics), and explains how best to analyze and present numerical usability information for stakeholders, with a few tips on how to make a Bo Schembechler blow horn.

Key Thematic Passage: "A usability metric reveals something about the interaction between the user and the thing: some aspect of effectiveness (being able to complete a task), efficiency (the amount of effort required to complete the task), or satisfaction (the degree to which a user was happy with his or her experience while performing the task)." (Page 8).

Best Passage: "No one has ever complained that something was too easy to use!" (Page 5). Drat. We want complainers, don't we? That's what keeps us in business!

Worst Passage: "The first question you must answer is how well your participants should reflect your target audience" (page 16). Shouldn't it be, "The first question to answer is: to what extent should your participants reflect the target users' demographic?"

Outstanding Features:

* Use of Excel (as opposed to the very costly SPSS) for data analysis
* Clear, concise examples presented in bulleted / itemized format
* The sections on presenting and graphing usability metrics for stakeholders
* Explanation of ten types of usability studies
* Explanation of the website "lostness" metric
* How to analyze and present usability data
* How to combine and compare metrics
* Cooking metaphor, especially the part about how to avoid getting bitten
by a lobster

Not-so-great features:

* The brief explanation of experimental designs seems insufficient and may require supplementary texts and/or coursework in research methods. Also, the book cannot be used as a paperweight in case of a tornado.

Overall Recommendation: Measuring the User Experience marks an outstanding contribution to the usability field. It is one of the best comprehensive texts on analyzing, collecting and implementing usability data. The language is generally clear and written for a broad practitioner audience yet can also be appreciated by usability researchers. Everyone who does usability should have a copy of this text.
5 of 5 people found the following review helpful
Excellent practical guide April 17 2009
By Deborah J. Mayhew - Published on Amazon.com
Format: Paperback
Tullis and Albert have written a very readable and very practical guide to UX metrics that will be be appreciated by readers at any experience level with regard to UX design. Particularly useful is the distinction made between issues-based and performance-based metrics, and the role of statistics and statistical validity in these two types of metrics. The primer on statistical analysis focused exclusively on how it can be applied in UX research is also a highlight for those working in UX design without a background in statistics. Overall, a valuable contribution to the UX literature.


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