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Media Analysis Techniques
 
 
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Media Analysis Techniques [Paperback]

Arthur Asa Berger (Author)

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Book Description

The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda. While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations.

About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003.. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2010), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010) and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into nine languages and a dozen of his books have been translated into Chinese . Professor Berger is married, has two children, four grandchildren, and lives in Mill Valley, California. His e-mail address is arthurasaberger@gmail.com --This text refers to an alternate Paperback edition.
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First Sentence
I face this assignment-explaining semiotics and showing how it can be applied to television and popular culture to those who know little or nothing about the subject-with a certain amount of apprehension. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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0 of 2 people found the following review helpful
5.0 out of 5 stars A Wonderful Introduction for Students, May 1 2000
By Bill Dutton - Published on Amazon.com
This review is from: Media Analysis Techniques (Paperback)
This book covers all the right topics for undergraduate students in media and communication studies, and in a delightful and informative way. I think it would be an important addition to any course on media research, audience analysis, and research methods in communication.
› Go to Amazon.com to see the review  5.0 out of 5 stars 

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