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Media Ethics At Work [Paperback]

Lee Anne Peck , University of Northern Colorado University of Northern Colorado

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Book Description

Aug. 21 2012 1452227845 978-1452227849 0
The drawback of most media ethics books is they examine dilemmas faced by seasoned media managers and ignore situations faced by students as they enter the workforce. Lee Ann Peck and Guy S. Reel's Media Ethics at Work helps students assemble a toolkit for dealing with ethical issues on the job. At the heart of the book are 23 cases, true stories of problems encountered by recent professionals working in news, advertising and public relations. Each story is presented as a narrative, so readers can ponder: What would I do if this happened to me? When they've finished the book, they'll feel prepared with an array of theoretical and practical approaches for thinking on their feet. Cases include Tool for Thought and Tool for Action boxes-application of a theory or professional ethics code and practical how-to tips-Thinking it Through questions, What If? scenarios, and Go Online for More.

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"I feel strongly that the proximity of the experiences to the challenges faced by student journalists and rookies will cause my students to take the cases more seriously and spark critical thinking. My students would enjoy this book. They would like the fact that the cases were relevant to them. I thought the questions within each chapter would be very helpful to class discussions." -- Kevin Stoker "I think the book's use of situations faced by young media professionals in their early years of employment is a terrific idea and I like its mix of cases that concern journalists, advertising and public relations professionals I was impressed with how seamlessly the chapters, though written by various authors, fit together. I was especially pleased to see chapters on such issues as Web analytics, use of social media, blogs and sources, and removal of materials from websites. These are increasingly important issues for our students." -- Lorna Veraldi "The book will be extremely useful in helping students confront ethical situations initially, and then think through them with a higher level of moral reasoning. I believe students would find this book very readable and engaging. At times, I could not put the book down until I finished reading a case. The authors built up a sense of suspense in how the case is resolved in many of the chapters. I think students will see themselves facing similar situations and also be spellbound." -- Shannon A. Bowen "The overall concept of the text is appealing because students will relate to the experiences of recent graduates and they'll enjoy the storytelling quality of the narratives and the relative brevity of each case. Chapter authors do a good job delineating questions students should consider as they're grappling with the issues raised. It offers a good combination of practical tips and theoretical models to help guide thinking." -- Pam Fine "Very impressive collection, nicely written, well edited, and very timely. Its greatest strength is the case selection. They're not the often-told instances of major wrongdoing; instead, they are precisely the kind of low-bore ethical challenges young journalists are most likely to actually confront. The work is very readable and surprisingly uniform in tone and style. It hits the right balance of gravitas and readability." -- Edward Wasserman "An obvious advantage of the book's focus on the real-life ethical dilemmas of young professionals is that students can relate to people who are, in many cases, their peers. Just as guest speakers in classes often focus on their current responsibilities, needed skills, internship and job hunting tips, and career trajectories, the book's case studies include these kinds of insights as well." -- Wendy N. Wyatt Journal of Mass Media Ethics 20130401

About the Author

Lee Anne Peck, Ph.D., is associate professor of journalism and mass communications in the School of Communication at the University of Northern Colorado, Greeley. Lee Anne Peck has taught English, journalism, and communications courses since 1988. Before teaching at UNC, she was assistant professor of international communications at Franklin College Switzerland, Lugano. Over the years, she has advised three student newspapers. Peck's professional experience began in 1976 as a correspondent for the Moline (Ill.) Daily Dispatch. She then edited and then managed the Northern Colorado Choice Magazine of the Front Range. In the mid-1980s, she edited and wrote for publications in Indiana and Delaware; she has worked for the Fort Collins Coloradoan as an editor, a columnist and writing coach and for the Rocky Mountain News as a copy editor. Peck has also worked at the Tampa Tribune's online product, Tampa Bay Online, and for Microsoft's online publication, Denver Sidewalk. Guy Reel, Ph.D., is associate professor of mass communication at Winthrop University in Rock Hill, S.C. A former newspaper reporter and editor for The Commercial Appeal of Memphis, Tenn., Reel teaches journalism and mass communication and has written extensively about issues in journalism and communication history. He is author of The National Police Gazette and the Making of the Modern American Man, 1879-1906 (2006), a study of portrayed masculinities in 19th Century tabloids. He received his Ph.D. from Ohio University, his master's from the University of Memphis and his undergraduate degree from the University of Tennessee.

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