- Paperback: 1 pages
- Publisher: Penguin Paperbacks; Open market ed edition (Sep 1 1988)
- Language: English
- ISBN-10: 0140097015
- ISBN-13: 978-0140097016
- Product Dimensions: 22.6 x 15 x 2.5 cm
- Shipping Weight: 476 g
- Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: #1,070,811 in Books (See Top 100 in Books)
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Product Details |
Product Description
From Publishers Weekly
The creator-editor of the Whole Earth Catalog offers a close-up view of what research scientists at MIT's Media Lab are dreaming up for the coming century. "This is visionary material," declared PW , "demanding reading even for those knowledgeable about the communications revolution." Photos.
Copyright 1988 Reed Business Information, Inc.
Copyright 1988 Reed Business Information, Inc.
From Library Journal
Brand (the Whole Earth Catalog, the Whole Earth Software Catalog ) went to the MIT Media Lab for three months, seeking to gain a clear view of the future. Later, he studied the field of communications technologysifting the data he collected, reading the journals, and analyzing the Lab's activities. The resulting book examines the Lab's various programs and considers the direction and consequences of the communications revolution worldwide. The work being done at MIT is fascinating: multidisciplinary, multimedia communications research that "assumes that if it the Media Lab helps take care of the individual, computer-augmented individuals will take better care of the world." Brand's philosophical musings are fascinating, too, and thought-provoking. For general readers and specialists. Hilary D. Burton, Lawrence Livermore National Lab. , Livermore, Cal.
Copyright 1987 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1987 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Most helpful customer reviews
4.0 out of 5 stars
Descriptive,
By
This review is from: Media Lab (Hardcover)
Even though this book is somewhat dated now, it still has a purpose in that it provides a look at what one innovative facility was like at the time. For example, an opening observation made by the founder and director of the MIT lab, Nicolas Negroponte still applies, i.e., that all communications media and technologies are poised for redefinition. In terms of innovation, Brand writes "Once a technology rolls over you, if you're not part of the steamroller, you're part of the road."We're told that Negroponte views all communication technologies as a single subject and the process itself as a craft. He divides advertising into two categories, "advertising as noise" and "advertising as news." This book goes to show that while the delivery systems are always changing, content is significant. Some of the technologies which were relatively new at the time this book came out are commonplace now. The philosophical insights Brand makes are worth consideration at any time. As a result this book is still pertinent.
4.0 out of 5 stars
Future past?,
By
This review is from: Media Lab (Paperback)
This book was given to me as a gift when I learned that I was admitted to MIT in 1988. Over the years (and more so recently), I often see things that are the end result of the research done during the '80s at the Media Lab and documented in this book. Lego Mindstorms, custom Portals and personalized Internet, virtual reality games, this was all developed, envisioned, conceptualized, or influenced by Media Lab research. After reading it, I lost it somewhere along the way. I came here to see if I could find a copy to re-read it and check my memory. It really should be an interesting read after all these years for anyone interested in the process and history of science.
3.0 out of 5 stars
History provides insight, but specific projects are dated.,
By
This review is from: Media Lab (Paperback)
If you've always wondered what the hoopla over the Media Lab was all about, this book can help fill in the blanks. It covers the basics about the founding of the lab and provides a little biographical background on people like Negroponte and Minsky.However, a large portion of the book is spent describing specific projects, many of which are obviously a little out of date. Don't get the wrong idea, though. These projects were obviously very exciting when new. Further, some of the projects still seem so far out that I would not be surprised to see them announced as new research in 2000! All in all, recommended. But perhaps you're better off skimming a copy from your local library than buying this one. That's why 3 stars instead of 4.
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