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9 of 9 people found the following review helpful
An excellent introduction to media psychologyJune 3 2006
David R. Ewoldsen
- Published on Amazon.com
Giles' volume is the first textbook dedicated to the topic of media psychology. Yes, I know there are other texts out there such as Harris' textbook on cognitive psychological approaches to the media or the Bryant and Zillmann edited collection on media effects. But Giles' book provies a much broader look at this topic. The study of media psychology has long been an area of focus in Europe, but U.S. scholars (especially psychologists) have generally ignored the media. Hopefully, this volume and the fairly new journal entitled Media Psychology will increase U.S. scholars interest in the media. The two things I think some readers may dislike are Giles' almost exclusive use of examples from British TV (however, his is British). This is fine if you are familiar with British TV, but many people in the audience this book is intended for are not familiar with Coronation Street and other programs. Second, Giles can go off on rather ideosyncratic bables from time to time on topics he disagrees with (fortunately, this is rare, and a few of them are actually pretty enjoyable). All in all, a must have book for anyone seriously interested in the media.
2 of 3 people found the following review helpful
Students Asked for MoreJune 3 2010
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I teach a honors-program Media Psychology course in the U.S. and had a really hard time finding a book that was appropriate for undergraduates. It's definitely not yet a topic that has major-publishers pushing out yearly editions. This book made my "final two", and though I didn't choose it because of the focus on British television, I did assign some chapters for reading. My students loved it and asked for more. They thought it was informative, readable, and accessible (except for the lack of cultural knowledge of Brit tv- the examples and case studies didn't always work for them). This is a nice "introduction to" book, with wide coverage of most of the major topics and a fairly even-handed approach to methodologies for studying media. Giles makes a comment or two here and there that seem unfairly critical of experimental methodologies for studying audiences, but in a field that tends to be so divided on methodology, I was satisfied with his approach to explaining how one studies media and media audience from textual-focused and science-focused ways.