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Media Training 101: A Guide to Meeting the Press (Hardcover)

by Sally Stewart (Author) "I decided to write Media Training 101 for one simple reason: I can't be everywhere at once ..." (more)

5.0 out of 5 stars See all reviews (5 customer reviews)

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Product Details

Hardcover: 256 pages
Publisher: Wiley; 1 edition (Sep 15 2003)
Language: English
ISBN-10: 0471271551
ISBN-13: 978-0471271550
Product Dimensions: 23.2 x 15.8 x 2.4 cm
Shipping Weight: 477 g

Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)

Amazon.ca Sales Rank: #113,399 in Books (See Bestsellers in Books)
Popular in these categories:
#35 in Books > Professional & Technical > Business Management > Marketing & Sales > Public Relations
#35 in Books > Business & Investing > Marketing & Sales > Public Relations

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Product Description

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Book Info

Guide to handling the news media, showing how to develop a communications blueprint and a strategic public relations plan to support it. For professionals and business owners.

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Inside This Book (Learn More)

First Sentence
I decided to write Media Training 101 for one simple reason: I can't be everywhere at once. Read the first page

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5.0 out of 5 stars Packed with Knowledge!, Mar 1 2004

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 500 REVIEWER) (REAL NAME)

This book gives you the essentials about dealing with the media, starting with interviews and calls from reporters. Sally Stewart, former journalist and PR practitioner, delivers the nitty-gritty. Her advice to recognize reporters' financial and emotional pressures is particularly useful. Reporters have two clear priorities, she says, to write good stories and to go home. If you want their good will, try a little respect, she suggests, although she displays considerable cynicism and negativity about them. Her lessons include getting reporters to pay attention and which reporters to contact and how, be it by phone, e-mail or fax. Stewart tells you how to deal with unexpected calls from the press, and how to decide whether or not you want to be part of a story. If you do, here's how to make the most of it. And if you don't, this book tells you how to extricate yourself, if possible. Along the way Stewart explains how to dress for a television appearance. If this paragraph mentions any core skill you don't already have, we have a newsflash for you: get the book.

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5.0 out of 5 stars Don't meet the media until you have read this book, Dec 4 2003

By	Richard H Frishman "Rick Frishman" (New York) - See all my reviews (REAL NAME)

I highly recommend Media Training 101. Every one needs media training- and this book is a great place to start. Wonderful tips and guidlines for the beginner and the pro. I urge you to buy this book before you even start your PR campaign.
Rick Frishman- author "Guerrilla Publicity" and "Guerrilla Marketing for Writers" Pres. of Planned TV Arts www.plannedtvarts.com and www.rickfrishman.com

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5.0 out of 5 stars Praise from the public relations frontline, Nov 7 2003

By	Erin Powers (The Woodlands, TX USA) - See all my reviews

This book is the best guide to media training I've seen to date. By dispensing with the war stories that bog down many books of this type, "Media Training 101" focuses instead on practical solutions. Ms. Stewart's strategies and tactics are similar to ours, but she provides new ways to engage even the most challenging public relations clients. Thank you.

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Most recent customer reviews

5.0 out of 5 stars Govt communicators should also see Media Relations Handbook
Sally Stewart's book is great, but for a book written by a Washington PR pro, see Media Relations Handbook for Agencies, Associations, Nonprofits and Congress. Read more

Published on Jul 2 2004

5.0 out of 5 stars Invaluable Resource for Executives
I highly recommend Media Training 101. This book guided me through a seemingly impossible situation. I felt as if I could reach out and call the author herself. Read more

Published on Oct 11 2003 by M. Sharp