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Meggs' History of Graphic Design
 
 

Meggs' History of Graphic Design [Hardcover]

Philip B. Meggs , Alston W. Purvis

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Product Description

Product Description

Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World
 
This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.

With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

From the Inside Flap

The classic "bible" of graphic design history—now fully revised and updated!

This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource.

With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars (17 customer reviews)

7 of 7 people found the following review helpful
5.0 out of 5 stars Inspiring History Lesson for Designers, Nov 24 2011
By Andrea P - Published on Amazon.com
This review is from: Meggs' History of Graphic Design (Hardcover)
This book is incredible. If you are a graphic designer, I highly recommend it for your library of inspiration and resource.

Meggs' History of Graphic Design provides such rich history and insight into the world of expression through visual communication. It starts with cave drawings and the origins of the Alphabet to the new digital age and everything in between.

I was surprised to learn how much of our ancestors' findings are used to this day, including origins of font names, and basic printing methods.

The book also goes into explicit detail on how visual evolution was, and still is, so profoundly affected by world economics, war and revolution.

Of course, a book of this caliber would not be complete without images and succinct footnotes. Great to flip through for design inspiration.

If anyone thinks we just "make things pretty" or "doodle all day", well, they're probably just jealous. However, if you want to put them in their place, hand them this resource. This book truly makes me proud to be a graphic designer.

5 of 5 people found the following review helpful
5.0 out of 5 stars Just keeps getting better, Nov 26 2011
By AvidReader - Published on Amazon.com
This review is from: Meggs' History of Graphic Design (Hardcover)
Megg's History of Graphic Design just keeps getting better. The author's completely re-wrote some sections of this book, and added new information. The topics covered bring you right up to contemporary designers/work. Designers from all over the world are also featured. Some of the older sections have also been re-worked, included better quality and color images for early printed books. The section on the development of modernism (in Russia, Europe, and the US) is better than anything you will find in comparable history books. This still leads the field in Graphic Design history. I wish I could have used this version of the text when I was in school. It is definitely a must have for anyone who calls themselves a designer; it seems expensive, but you will get your money's worth out of it. And the book itself, physically, is very high quality and will last a long time.

4 of 4 people found the following review helpful
5.0 out of 5 stars Tried and True History of Graphic Design, Dec 10 2011
By julie - Published on Amazon.com
This review is from: Meggs' History of Graphic Design (Hardcover)
As a designer, having a copy of Megg's History of Graphic Design is very helpful. Not only is it a thorough history of design touching upon the start of the alphabet, typography, printing, web design, and everything in between, it's great to get some inspiration for your next project. This latest edition is full of high quality, colorful images and fantastic examples of graphic design pieces that at times in history have been decorative, inspirational, informative, useful and educational.

Going through this 570 page book, it's easy to see how extensive the world of graphic design is. Megg's touches upon several design movements (Art Nouveau, Bauhaus, Post Modernism, American Craft), as well as international design, and the way they reflect the times and lifestyles and influence on the world. While this tried and true Megg's History of Graphic Design has been brought up to date, it should be reminded that this is written as a text book and is heavy on copy. The final chapter makes this latest edition complete with it's write up and visual examples of digital design. I mean, this book is showing cave drawings in Chapter 1 and magazine covers on an iPad in the last chapter! You can't get more thorough than that.
 Go to Amazon.com to see all 17 reviews  4.7 out of 5 stars 

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