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Meta-Luxury: Brands and the Culture of Excellence Hardcover – Jun 5 2012


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Review

"An amazing piece of art . . . a must-read." - Branding magazine

"Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management

"There's a new entry in the ever-evolving luxury lexicon . . . I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog

"Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." - Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard

"Interbrand redefines marketers' vocabulary with a new term: Meta-luxury." - POPSOP

"An ode to excellence." - WOBI

"The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury . . . The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all." - WGSN










 

About the Author

Manfredi Ricca and Rebecca Robins are Directors at Interbrand, the world's leading brand consultancy. Based in Milan and London respectively, they each have over a decade's experience in consulting some of the most respected global brands. This book is inspired by their common belief that true luxury is ultimately about passing the culture of excellence across generations.

MANFREDI RICCA is Managing Director of Interbrand's Italian office, leading the creation, management, and valuation of influential brands from a wide variety of industries including several prominent clients in the luxury sector. He is a frequent commentator in the Italian media and has been featured in publications such as the Harvard Business Review, the New York Times, and the Wall Street Journal.
Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer at under- and post-graduate courses.

REBECCA ROBINS is European Director for Interbrand. She has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the Financial Times, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave).
Rebecca holds a First Class degree from Cambridge University in French and German and an M. Phil. in European Literature.  

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Amazon.com: 4 reviews
4 of 5 people found the following review helpful
At last, a Luxury Brand book with real depth and insight on true authentic 'haute' luxury Aug. 24 2012
By jodok - Published on Amazon.com
Format: Hardcover
Of all the books that exist on this subject, this is one of the few insightful and well written texts with unique interviews and good depth of analysis. So far, the 'must-reads' in this field have been Kapferer & Bastien's 'the Luxury Strategy' and HAUTeLUXE.net's 12 steps[...]and Meta-Luxury should be added to the list. Of course if you read French, add ex-Hermes' Director, Christian Blanckaert's "Luxe". Most surprisingly is that Rebecca Robins, co-author of Meta-Luxury is a top dog at Interbrand that tends to rank luxury brands on popularity instead of reputation and excellence, but we see that they do indeed understand the fundamentals of authentic luxury and like many in the field, also share a dislike for the abused word, Luxury. Meta-Luxury is a good new description to match Haut Luxe in French and the authors support the term very well with their four pillars of luxury and especially their term, "the Culture of Excellence". They explain well the differences between the business-driven mass Luxury Brands and the unique achievement-driven Meta-Luxury marques. My slight disappointment was the overemphasis on craftsmanship relative to creativity, the artisan versus the artist/artisan. Vision is critical in this field but the interview with Pagani covers this quite nicely. My major disappointment was that by the time I had reached page 70, the entire chunk of pp 23 to 42 dropped out of the book and now I'll have to glue them back in again! Incredible! If you cant wait for the paperback, get this book anyway. Its the content that counts. My sincere thanks to the authors.
1 of 1 people found the following review helpful
Luxury Beyond Luxury June 27 2012
By K. Reagan - Published on Amazon.com
Format: Hardcover
Manfredi Ricca and Rebecca Robins' book, Meta-luxury: Brands and the Culture of Excellence, is as beautiful as it is well-written. The authors use the term "meta-luxury" to define those brands that "escape the cliches of so-called luxury" and exist a world of "luxury beyond luxury." The book is chock full of insights from business leaders, creative geniuses, and academics. As such, it is a tremendous value add for any business leader who is creating or managing a luxury brand in today's fast-moving global marketplace.
Luxury without pertinaciousness June 21 2014
By LEOCADIO E FLORES RAMIREZ - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Easy to read and quite illustrative. A real good read. The author know what he is talking about. Must for people in the luxury business.
Meta-Experience Jan. 9 2014
By Tofig Huseynzada - Published on Amazon.com
Format: Hardcover
I would strongly recommend this book to the professionals within the luxury industry who work for/with long-established meta-luxury brands. Reading this book was meta-luxurious experience in and of itself. Those who forgot the meaning of the ancient Latin phrase Quam Bene Non Quantum, add this book to your library.


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