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Product Description
Product Description
Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the “validity of measurements” section, and updated structural equations models.
About the Author
Paul C. Cozby is Professor of Psychology at California State University, Fullerton. He received his Ph.D. in Psychology from the University of Minnesota and B.A. from the University of California, Riverside. He is a fellow of the American Psychological Association and has been an officer of the Society for Computers in Psychology. He is coauthor of Research Methods in Human Development (McGraw-Hill). He is currently studying learning in a distance education environment.
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Most helpful customer reviews
0 of 1 people found the following review helpful
5.0 out of 5 stars
Cozby Brings Simplicity to Complex Research Methods,
By R. Beaux Ugarte (NSU, Fort Lauderdale, FL USA) - See all my reviews
This review is from: Methods in Behavioral Research (Paperback)
The author did a commendable job of keeping the reading at a level that was clear, concise, and simple. I had to have this book for a Research Methods course at Nova Southeastern University during the Summer I session (2003), and despite the difficulty of the course (e.g., the terminology, the somewhat dry concepts, and the statistics), Cozby "pounded" the concepts into my head by providing clear outlines of understanding. The text was very easy to read and a true psychologist chose to incorporate a reader-friendly font (10.5/12 Legacy Serif Book). The chapters are very short, too, and abstract concepts are minimal; Cozby ensured that the main points are kept as the focus of each chapter. Please enjoy this treasure! R. Beaux Ugarte, NSU
0 of 1 people found the following review helpful
5.0 out of 5 stars
Allows complete understanding of a difficult subject.,
By
This review is from: Methods in Behavioral Research (Paperback)
Everyone should know how to analyze events in the real world so they can understand what is really going on. This book is clear complete and easy to understand.
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4.1 out of 5 stars (13 customer reviews) 8 of 8 people found the following review helpful
5.0 out of 5 stars
Cozby Brings Simplicity to Complex Research Methods,
By R. Beaux Ugarte - Published on Amazon.com
This review is from: Methods in Behavioral Research (Paperback)
The author did a commendable job of keeping the reading at a level that was clear, concise, and simple. I had to have this book for a Research Methods course at Nova Southeastern University during the Summer I session (2003), and despite the difficulty of the course (e.g., the terminology, the somewhat dry concepts, and the statistics), Cozby "pounded" the concepts into my head by providing clear outlines of understanding. The text was very easy to read and a true psychologist chose to incorporate a reader-friendly font (10.5/12 Legacy Serif Book). The chapters are very short, too, and abstract concepts are minimal; Cozby ensured that the main points are kept as the focus of each chapter. Please enjoy this treasure! R. Beaux Ugarte, NSU
5 of 5 people found the following review helpful
5.0 out of 5 stars
A PhD candidate must have,
By Jeffrey Phipps - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Methods in Behavioral Research (Paperback)
Cozby writes in clear language about all the nuances and details a doctoral student must know. The book also points out numerous behavioral details that we tend to overlook because they seem obvious. The book speaks of bias in research that is more accidental than obvious. No two people are alike, and so no two researchers perceptions are alike either. The book does an excellent job of examining potential flaws in thinking and researching, and provides methods to avoid these problems. The entire discussion is aided by the fact that Cozby does not talk down to you, nor is the discussion boring. I would even go so far as to say that students need this book earlier to help develop critical thinking skills, because this book really helps in that area. If you are taking statistics and never seem to understand what all the terminology means, this book helps you understand. If you've already taken statistics, you will still benefit from that part of the discussion. All around, this is a researchers best friend. This book mentions another book by Trochim and Donnelly, which is a great complement to this one. Buy both - you'll never regret it.
13 of 18 people found the following review helpful
5.0 out of 5 stars
Accessible and understandable without being patronizing,
By A Customer - Published on Amazon.com
This review is from: Methods in Behavioral Research (Paperback)
Twenty years ago, I was "forced" to purchase the 1st edition of this textbook, for a blech, introduction to social sciences course. I am very glad I did.In reality, this is probably the only text I have reread (and many times) since leaving college. It's an introduction to the scientific method applicable to any of the sciences. It presents relatively advanced topics in statistics: the how and the why. And it's pretty humourous too. The author provides simple and understandable examples that make abstract notions of statistics and the scientific method concrete and relevant. Very seriously, I've used the knowledge I found in here will be used on a day to day basis to evaluate all those studies that we're assaulted with: is oat bran good for you, are mammograms associated with increased breast cancer for males under 40, all those things. |
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