The market leader in Intermediate Microeconomics, the book is well known for its coverage of modern topics (Game theory, Economics of Information), clarity of its writing style and graphs, and integrated use of real world examples. The book is used in both economics departments and business schools and is well received for its applied nature. The emphasis on relevance and application to both managerial and public-policy decision making are focused goals of the book. It succeeds in showing how microeconomics can be used as a tool for decision making.
Features and Benefits
NEW-Completely updated examples.
Provides the most current data and information relating to the subject highlighted in the example.
NEW-New Examples from current industriesIntegrated throughout the text including Internet and pharmaceutical industries.
Provides examples of newer industries which will help peak the interest of today's students.
Allows students to reconfirm vocabulary and get a handle on industry-specific terminology.
Featured in corresponding margins of the text, students are provided with a clear, concise reference point for quick key-concept summaries.
NEW-Revised Chapters-The first eight chapters of the book were rewritten to make the text clearer, more accessible and more interesting. A more detailed discussion of supply and demand (Chapter 2). New Material on Cost (Chapter 8) reflects current theories in principle and application. Chapter 13 (Game Theory) now includes more modern examples such as auctions.
Applied approach-Emphasized through the integration of numerous real-world examples.
This text incorporates over 100 specific examples into the flow of the text, rather than as segregated boxed features, which highlight the application of microeconomics to real events around the world.
Provides the most current issues throughout the text-With examples like United States v. Microsoft, Pricing Cellular Phone Service, and Internet Auctions.
Keeps the text interesting and up-to-date and allows students to see how microeconomics is used in the real-world.
Clear and colorful graphs-Incorporated throughout each chapter.
These visual aids summarize key concepts in easy-to-understand images.