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Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model [Paperback]

Ray Anderson
5.0 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

Feb. 1 1999
Of value to business people, environmentalists, and educators alike, Mid-Course Correction is a business book about the enviornment that's written from a personal perspective. With passion and pride, Ray Anderson, Founder, Chairman and CEO of one of the world's largest interior furnishings companies, recounts his awakening to the importance of environmental issues and outlines the steps his petroleum-dependent company, Atlanta-based Interface, Inc., is taking in its quest to become a sustainable enterprise -- one that will never have to take another drop of oil from the Earth. Thought-provoking and thoughtful, Anderson's story is told from the heart.

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About the Author

Ray C. Anderson is chairman and CEO of Interface, Inc., a company he founded that is the world's largest producer of commercial floorcoverings and other interior products. In recent years, Anderson has embarked on a mission to make Interface a sustainable corporation by leading a worldwide war on waste and pioneering the processes of sustainable development. The philosophy guiding Anderson's passion for this case is that it is not only the right thing to do, but the smart thing, too. In 1997, Anderson was appointed co-chair of the President's Council on Sustainable Development, which advises the White House on environmental policy. In 1996 he received the inaugural Millennium Award from Mikhail Gorbechev and Global Green, and was recognized by Ernst & Young as Enterpreneur of the Year for the Southeast Region. Interface, Inc., was named one of the "100 Best Companies to Work For" in America by Fortune magazine in 1997 and 1998.

A graduate of the Georgia Instit! ute of Technology, Anderson lives with his wife, Pat, in Atlanta. He has two children and five grandchildren.


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2 of 2 people found the following review helpful
5.0 out of 5 stars Inspiring July 23 2003
Format:Paperback
I would highly recommend this book for those of you who are convinced big business will eventually destroy our earth.
I was impressed that a non-scientist/engineer would even attempt to write a book like this. His excitement about the potential for saving the environment came through in his text. He laid out the goals his company had set for achieving a state beyond zero waste, returning to the earth as much as was taken from it. I believe it takes a visionary to apply such abstract ideas and commit to making them real. And the fact that he was able to make a business arguement for sustainable development was reassuring because, realistically, if businesses can be convinced that this will help them make money, it is much more likely to happen. That's clearly what I saw with the pollution prevention movement and it just might happen here.
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By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Format:Paperback
This book deserves more than five stars.
Mr. Anderson has taken an important step forward in leading Interface Corporation towards becoming ecologically neutral. By that phrase, ecologically neutral, I mean taking nothing from and adding nothing to the environment. This concept has become a popular one in Europe beginning in Sweden, in the form of The Natural Step, but has been much more slowly adopted in the United States. Those who are interested in understanding the processes by which a company can pursue improved environmental performance will find many helpful examples in Mid-Course Correction.
What if you don't care about your company's impact on the environment? Mr. Anderson makes a powerful argument based on his experiences at Interface that you should. First, it is much cheaper to produce goods and services if you use less materials and waste less. This means higher profits. Do you care about profits? Second, the pursuit of sustainability attracts many new customers and better supplier relationships. That also means higher profits. Third, people feel better about themselves. Do you like to feel better about yourself? Fourth, perhaps you should rethink your position about the environment. Even if we have enough for now, if we waste it, we are robbing our own descendents at some point of a good quality life. Mr. Anderson describes many cases of where despoilage of nature from overuse has been very expensive and undesirable by anyone's standard.
He also cites many of the leading books on the benefits of an ecologically sustainable business world. In fact, this movement will become a disruptive technology by making those who waste unable to compete with those who do not. Think about it.
To me, the value in the book is in Mr.
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5.0 out of 5 stars Powerful Transformation by Changing Minds Oct. 12 2000
Format:Paperback
Ray Anderson is the CEO of Interface Corporation, a manufacturer of carpet tiles for businesses and hotel chains. After reading Paul Hawken's The Ecology of Commerce and Daniel Quinn's Ishmael, Anderson revolutionized his beliefs and how his company does business. He is now striving for 100-percent sustainability by having zero waste, reusing materials, not using non-renewable resources, such as petroleum, and by leasing his carpet rather than selling it. Why this is important: 1) The obvious reasons such as not being wasteful and polluting, 2) Interface is now a model for all industry, 3) Anderson shows how sustainability is more profitable, and 4) Anderson's model shows that it only takes changing minds to be a successfully revolutionary--not street protests, letters to the editor, petitions, meditation, spiritual consciousness, believing in God, lobbying Congress, protesting governments and/or corporations, and all the typically tried and often painfully slow ways to enact positive change. Brilliant.
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