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33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking Hardcover – Dec 18 2008

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 29 reviews
16 of 17 people found the following review helpful
Highly recommend if you are looking to learn about social networking and why it is relevant to you. March 26 2009
By David Gusick - Published on Amazon.com
Format: Hardcover
I highly recommend this book to anybody trying to get their head around the concepts of social networking and why it may be relevant to you.

This book really clarified in my mind, why it is so important to put yourself out there and make growing your network part of your daily ritual along with eating a healthy breakfast and exercise. In all three cases, the benefits may not immediately felt, but over time the payback is indisputable!

Each chapter contains important lessons of how to leverage the tools that now exist so that you can establish and grow your brand online. The story of how Gary Vernechuck, a 22 year old, transformed his parent's wine business from $2 million a year to $45 million a year and became a mini-celebrity in the process is a lesson that can be applied by both individuals and corporations.

In today's down economy, creating a rich network of people that you can tap into is more important than ever before. Need a job? Need a recipe? Need advice on where to stay in the south of France? The more people who know you directly relates to the more people who can help you achieve your goals whatever they may be. It worked for Obama (he tapped into the social networking to raise huge amounts of campaign funds), it can work for you too.

The tools that Juliette gives you in this book can easily be applied by anyone regardless of your field. These are the ingredients you need to know in order to become a 'mini-celebrity'.

The book is both a practical guide for anyone looking to carve out a niche online and get their brand noticed.
6 of 7 people found the following review helpful
Inspirational! Feb. 24 2009
By Jinsey Dauk - Published on Amazon.com
Format: Hardcover
Wanted to review this soon as I finished, but I was so chock full of ideas that I just had to start implementing them as soon as possible.

Safe to say that I'm a newbie to all this but her stories certainly served as an inspiration! The book helped stimulate me, and gave me ideas about how to proceed on promoting my small biz on Facebook. It also taught me how not to be overwhelmed. It gave me a sense of freedom. I now have fun with Facebook and look forward to seeing where this journey will take me - and my biz!
3 of 3 people found the following review helpful
Good overview of how to use social networking and information to brand and gain competitive advantage... June 24 2009
By R. Neil Scott - Published on Amazon.com
Format: Hardcover
While much of this thin volume focuses on advice as to how to develop and maintain one's online social media persona, I found the introductory discussion of networking useful as well, namely: "...In business, it's not just about WHAT you know. It's also about WHO you know and how well you use those relationships." For example, "socially well-connected CEOs [are] more likely to make more money...are far less likley to be fired for poor performance, and [are] more likely ...to find new and solid employment when shown the door."

I enjoyed the thoughtful discussion of the role and influence of information flow on corporate and social organizations -- specifically, how companies are influenced by the social connections of its employees and how the information they have access to serves as a competitive advantage within their "universe," that helps them to make better policy decisions, better investments in human and material capital, and to use these advantages to improve the bottom line.

The author, Juliette Powell, who promotes herself as a "social media expert," contends that the more an organization hires highly networked employees, the better chance it has of being at the center of its network -- or "universe" -- and, thus access to information that leverages their competitive position.

Discusses the impact of hiring, firing or losing through death, highly connected board members, making the point that "connected people are hubs of information [with]...enormous impact on both the inner workings of a company and how other firms perceive the company." Of particular interest is the finding of a study of 30,000 executives in 2,000 firms tracked from 2000-2006, that "when highly connected people die, so to do the connections between their companies" in the universe that the company operates in.

Follows with a case study of how Gary Vayerchuk used social media to brand and increase market share of his wine business. Using the idea that: "content is King, distribution is Queen, and marketing, along with business development are the Aces in the hole," he participates in online wine forums, chasing fans and spreading his brand through online community building. Follows with face-to-face emotional bonding and contends that "because you are putting out great content and you are building brand awareness, you will find money and money will find you."

Good book to read on a trip when and if you have time to think about implications for one's own organization. Recommended for college, university and public library collections.

R. Neil Scott
Middle Tennessee State University
1 of 1 people found the following review helpful
The shift in power to consumer voice . . . Dec 16 2009
By Jennifer E. Sertl - Published on Amazon.com
Format: Hardcover
If Jerry and I go to our community coffee house for a networking breakfast and each of us has 25 contact names in our Blackberry, we would have as Juliette Powell so brilliantly puts it "33 million people in the room" That is the number of potential relationships available through our modest network of 25 people each. Adding just one person to our exchange can create the potential relationships of almost 1/6 of the world population. Social capital--who you know and the power of those relationships is a recent phenomenon that is dramatically transforming how business is run. The world is flat and we all are competing on our adaptability--how quickly can we get versed in the new economy and leverage tools available.
Powell is a map maker providing direction and longitude and latitude for as she says, "how to create, influence, and run a successful business with social networking." She shares some of the most popular sites, back stories on Wikipedia and the Obama campaign, and has become the Anne Landers of proper social media etiquette. It is hard to believe that Facebook has more users than the United States has people. It is hard to believe that people are getting hired and fired based on what appears on Google. It is amazing that one person who has a bad experience with a company can write a blog and literally cause the business to go bankrupt.
For individuals, the greatest message is to be incredibly thoughtful of every communication you post. These posts are going to be your legacy. You almost have to reverse engineer your vision of yourself and make sure that every choice, every word, every message is aligned with that vision. You will absolutely be judged by your participation, the groups you join, and the language you use.
For companies, the greatest message is that social media is a double edged sword. One side allows you to get deeper data on potential hires, and ability to penetrate the social networks of your employees. The intangible asset of human capital is becoming much easier to make tangible and to bottom line. The side of the blade that cuts is that you are forced to pay even more attention to the customer experience and also the employee engagement process. Customers have more power to impact your brand reputation. You will be judged more harshly on every interaction and responsiveness. If you are not prepared to pay more attention to social media--you are going to miss critical research on your customer's voice and also the 1440 minutes they are spending when they are not purchasing from you. As far as employee engagement, if you don't create great employee Ambassadors your brand reputation may be tarnished because of angry or frustrated employees. The exponential repercussions
of bad experiences both internal and external are accelerated because of immediacy and virality of social media.
I was at an event recently and a prominent CEO of a manufacturing company was asked, "Do you have a social media strategy?" The person responded, "No, haven't thought of if. Doesn't seem relevant in our market." I Federal Expressed this book to that CEO with a clear message, "Rethink your social media strategy."
1 of 1 people found the following review helpful
Loved this book March 2 2009
By Robin Keyser - Published on Amazon.com
Format: Hardcover
Juliette Powell's book is a breath of fresh air in a new surge of books on social networking. This is my 5th book on the subject this month and easily the most informative. I was especially liked her call for ethics and authenticity and it's importance in the success of any business using the internet for marketing purposes. I will reference this book often as I navigate the sometimes intimidating world of the social network. Thanks Juliette!