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The Millionaire Next Door Paperback – Oct 1 1998

581 customer reviews

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Paperback, Oct 1 1998
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Product Details

  • Paperback: 272 pages
  • Publisher: Gallery Books; Reprint edition (Oct. 1 1998)
  • Language: English
  • ISBN-10: 0671015206
  • ISBN-13: 978-0671015206
  • Product Dimensions: 13.5 x 2 x 21 cm
  • Shipping Weight: 227 g
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (581 customer reviews)
  • Amazon Bestsellers Rank: #36,316 in Books (See Top 100 in Books)
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Product Description


Forbes The implication of The Millionaire Next that nearly anybody with a steady job can amass a tidy fortune.

The Washington Post [A] REMARKABLE BOOK.

USA Today A nerve has been hit....[For] people who want to become wealthy.

Boston Globe A primer for amassing wealth through frugality.

San Francisco Business Times Offers a valuable message to today's spendthrift baby boomers.

Rush Limbaugh The kind of information that could lift the economic prospects of individuals more than any government policy...The Millionaire Next Door has a theme that I think rings very true..."Hey, I can do it. You can do it too!"

Business Week An interesting sociological work.

Lexington (NC) Dispatch A fascinating examination of the affluent in American society.

Cox News Service These, for the wise, are tips for all of us....A very readable book.

U.S. News & World Report Debunks the image of the rich as high-living spendthrifts.

About the Author

Thomas J. Stanley, Ph.D., is an author, lecturer, and researcher who has studied the affluent since 1973. His work is frequently cited in the national media. He is the author of Marketing to the Affluent, a bestselling book selected as one of ten outstanding business books in America by the editors of Best of Business Quarterly. Dr. Stanley was formerly a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor, and was on the faculty of the University at Albany, State University of New York. He lives in Atlanta.

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Customer Reviews

3.9 out of 5 stars

Most helpful customer reviews

26 of 29 people found the following review helpful By C. Farmer on Dec 30 2001
Format: Mass Market Paperback
I received this book as gift, and after reading it, I am glad I didn't spend any money on it. This book is a classic example of taking a few simple concepts and restating them in every imaginable form to reach a decent book length. The useful information could be summed up into a small pamphlet.
Subject matter:
The basic premise of the book is how the average Joe and average millionaire may not be too terribly different. The author interviewed hundreds of millionaires and then analyzed the data from the interviews. They repeatedly comment about how "Mr. penny-pinching trailer park owner is far better off with $1.5 million in the bank than Mr. Doctor with a great house and lifestyle, who only has $750,000 saved up."
The authors constantly rant about how being incredibly frugal and watching every penny spent will make you wealthy. While this may be true, none of the information presented ventures far beyond common sense.
Another tactic, which I found very annoying, was that various charts and data tables were listed multiple times but in varying ways. For instance a whole page may be taken up by a table dedicated to whether or not millionaires worry about things like cancer, their children's financial future, and the stock market. Three pages later, the same table may be listed, but with percentages rather than raw data scores. There are many instances where the same information is presented in what appears to be nothing more than an attempt to lengthen the book. I found myself wanting to pound my head against the wall.
I would not recommend this book to anyone looking to make good use of his or her time. I kept reading only in hopes that there would actually be a few pearls of knowledge to be gained.
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3 of 3 people found the following review helpful By Student on Dec 13 2001
Format: Mass Market Paperback
The book is a kind of research paper. The authors are, after all, academics. They have attempted to provide a "composite" picture, based on extensive research, of the average American Millionaire. What they have found is that such an individual is difficult to identify. In general, though, they are self-employed, hard-working, thrifty, etc. They do not drive expensive cars, live in mansions on golf courses, and wear a Rolexes.

One of the biggest contradictions in the book is this: The authors have found that most millionaires will die rich. But they have also found that most people who inherit great wealth end up as good-for-nothing parasites, rarely accomplishing much in their own lives. My tongue-in-cheek analysis, then, is that these millionaires shoud try to die broke.

The book is filled with statistical information about the habits, professions, and lifestyles of millionaires. At times, the reader will feel somewhat bored as a point is driven into the ground. Overall, though, the book is worth reading. We can all benefit by adopting some of the implied suggestions of this book. Work hard, plan for your retirement, live within your means. Just don't get carried away. Stop and smell the roses from time to time; strive to be rich in experience. When you're on your death-bed, I seriously doubt that you will say, "Gee, I sure wish I'd spent more time at the office." Ask a dying person what they would give for another year or two of life. The answer: everything they have. The sunset on Maui is beautiful. Life is short and precious; enjoy it.
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8 of 10 people found the following review helpful By Peter Hupalo on Feb. 10 2002
Format: Mass Market Paperback
"The Millionaire Next Door" by Thomas J. Stanley and William Danko is a fun to read book for anyone interested in understanding America's wealthy, defined by Stanley and Danko as those people who have net worth of $1 million dollars or more.
"The Millionaire Next Door" claims that there are seven key factors that lead to wealth accumulation. Included are:
1. Living Well Below your financial means. In other words being frugal. Buying the reliable used car versus the shinny new BMW or Porsche.

2. Spending your time wisely and in ways that lead to building wealth, such as studying investment.

3. Being more concerned about financial independence rather than showing off how much wealth you possess.

This is a book that will make you feel good about yourself if you are a compulsive coupon clipper or if you keep telling your kids to shut the door as they are letting the heat out of the house and it is costing you money. The book claims that it will teach you how to join the ranks of America's millionaires. Who could resist reading such a book?
To get rich, you must first learn not to be a hyperconsumer. In other words don't buy a lot of expensive stuff you don't need. You need good "offense" or generating earnings of at least $60,000 or more a year. Then you need good "defense" or saving a goodly portion of what you earn. Then you need to get old.
In fact, even if you don't have a million dollars, you can still be "rich" by being a PAW. PAWs or Prodigious Accumulators of Wealth have more money than you would think they would based upon their age and income. In contrast are the wasteful UAWs or Under Accumulators of Wealth. There are also AAWs (Average Accumulators of Wealth) but they aren't discussed much.
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