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The Millionaire Next Door [Paperback]

Ph.D. Thomas J. Stanley Ph.D. , William D. Danko
3.9 out of 5 stars  See all reviews (574 customer reviews)
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Book Description

Oct. 1 1998
The incredible national bestseller that is changing people's lives -- and increasing their net worth!
Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
Where did their ancestors come from?
How did they get rich?
Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

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The Millionaire Next Door + The Millionaire Mind
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Product Description

From Amazon

How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. It's only fair. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers--particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. "You aren't what you drive," admonish the authors. Somewhere, Benjamin Franklin is smiling. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy." Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders. Narrator Smith's solid, dead-on reading never fails to heighten the importance of these principles that most twentysomethings should be forced to listen to in toto. Highly recommended for all public libraries. Dale Farris, Groves, TX
Copyright 2001 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Most helpful customer reviews
15 of 17 people found the following review helpful
Format:Mass Market Paperback
I received this book as gift, and after reading it, I am glad I didn't spend any money on it. This book is a classic example of taking a few simple concepts and restating them in every imaginable form to reach a decent book length. The useful information could be summed up into a small pamphlet.
Subject matter:
The basic premise of the book is how the average Joe and average millionaire may not be too terribly different. The author interviewed hundreds of millionaires and then analyzed the data from the interviews. They repeatedly comment about how "Mr. penny-pinching trailer park owner is far better off with $1.5 million in the bank than Mr. Doctor with a great house and lifestyle, who only has $750,000 saved up."
The authors constantly rant about how being incredibly frugal and watching every penny spent will make you wealthy. While this may be true, none of the information presented ventures far beyond common sense.
Another tactic, which I found very annoying, was that various charts and data tables were listed multiple times but in varying ways. For instance a whole page may be taken up by a table dedicated to whether or not millionaires worry about things like cancer, their children's financial future, and the stock market. Three pages later, the same table may be listed, but with percentages rather than raw data scores. There are many instances where the same information is presented in what appears to be nothing more than an attempt to lengthen the book. I found myself wanting to pound my head against the wall.
I would not recommend this book to anyone looking to make good use of his or her time. I kept reading only in hopes that there would actually be a few pearls of knowledge to be gained.
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2 of 2 people found the following review helpful
3.0 out of 5 stars I knew the Millionaire Next Door... Dec 13 2001
By Student
Format:Mass Market Paperback
The book is a kind of research paper. The authors are, after all, academics. They have attempted to provide a "composite" picture, based on extensive research, of the average American Millionaire. What they have found is that such an individual is difficult to identify. In general, though, they are self-employed, hard-working, thrifty, etc. They do not drive expensive cars, live in mansions on golf courses, and wear a Rolexes.

One of the biggest contradictions in the book is this: The authors have found that most millionaires will die rich. But they have also found that most people who inherit great wealth end up as good-for-nothing parasites, rarely accomplishing much in their own lives. My tongue-in-cheek analysis, then, is that these millionaires shoud try to die broke.

The book is filled with statistical information about the habits, professions, and lifestyles of millionaires. At times, the reader will feel somewhat bored as a point is driven into the ground. Overall, though, the book is worth reading. We can all benefit by adopting some of the implied suggestions of this book. Work hard, plan for your retirement, live within your means. Just don't get carried away. Stop and smell the roses from time to time; strive to be rich in experience. When you're on your death-bed, I seriously doubt that you will say, "Gee, I sure wish I'd spent more time at the office." Ask a dying person what they would give for another year or two of life. The answer: everything they have. The sunset on Maui is beautiful. Life is short and precious; enjoy it.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Show boys the money! Feb. 9 2000
If you belive in using role models to acomplish your goals this will become an excellent tool. The book is packed with detective-detailed facts that are almost emabarrasing to read. But the best starts when the authors chunk these data at the second half of the book. There you will start wondering how to change your live towards making a fortune.
But not everything is a bed of roses. The book can be misleading for young women. The authors don't minimize the millionaires maleism in several chapters of the book. This parts aren't too long but are very strongly stated.
My Advice: take advantage of Amazon's great price, don't even read the cars chapter, and change your lifes! And don't give this book as gift to any young women.
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7 of 8 people found the following review helpful
4.0 out of 5 stars Great Book For Understanding How To Build Wealth! Feb. 10 2002
Format:Mass Market Paperback
"The Millionaire Next Door" by Thomas J. Stanley and William Danko is a fun to read book for anyone interested in understanding America's wealthy, defined by Stanley and Danko as those people who have net worth of $1 million dollars or more.
"The Millionaire Next Door" claims that there are seven key factors that lead to wealth accumulation. Included are:
1. Living Well Below your financial means. In other words being frugal. Buying the reliable used car versus the shinny new BMW or Porsche.

2. Spending your time wisely and in ways that lead to building wealth, such as studying investment.

3. Being more concerned about financial independence rather than showing off how much wealth you possess.

This is a book that will make you feel good about yourself if you are a compulsive coupon clipper or if you keep telling your kids to shut the door as they are letting the heat out of the house and it is costing you money. The book claims that it will teach you how to join the ranks of America's millionaires. Who could resist reading such a book?
To get rich, you must first learn not to be a hyperconsumer. In other words don't buy a lot of expensive stuff you don't need. You need good "offense" or generating earnings of at least $60,000 or more a year. Then you need good "defense" or saving a goodly portion of what you earn. Then you need to get old.
In fact, even if you don't have a million dollars, you can still be "rich" by being a PAW. PAWs or Prodigious Accumulators of Wealth have more money than you would think they would based upon their age and income. In contrast are the wasteful UAWs or Under Accumulators of Wealth. There are also AAWs (Average Accumulators of Wealth) but they aren't discussed much.
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Most recent customer reviews
5.0 out of 5 stars Good read...bit more "jargon" to this one
This book has a bit more financial linguistics, so not really for the beginner, but still a great read. Suggested for medium intelligence when it comes to finance....
Published 7 months ago by rhonda
5.0 out of 5 stars Great insight!
A great look at how people with money acquired it. People with money don't waste it trying to impress their neighbours or friends. Read more
Published 7 months ago by Arctic Rob
5.0 out of 5 stars excellent for listening during rush hour traffic
Excellent audio book to listen. it goes very fast and you end listen to it several times during traffic congestion
Published 9 months ago by Jose Monteiro
5.0 out of 5 stars I am very impressed with the quality of this book
Impressed with the quality of the writing, the compelling findings and the overall message delivered: you want to be wealthy? Read more
Published 13 months ago by Helene M.
4.0 out of 5 stars The Millionaire Next Door
The Millionaire Next Door: Very revealing, a lot of unexpected outcomes, very helpful. I am halfway there, but don't have any specific goals.
Published 20 months ago by ian simons
5.0 out of 5 stars Simply Amazing
The authors began a study of millionaires and their habits in upper class neighborhoods only to find there were few truly wealthy people living there. Read more
Published 22 months ago by L. Shier
4.0 out of 5 stars A surprising study
I enjoyed reading this book. The vocabulary used, the humour expressed, the ideas that were fairly often surprising and thought provoking made this book a good companion for a... Read more
Published on April 9 2010 by Claude G. Villemaire
5.0 out of 5 stars Insightful and informative
What an amazing book! This book is full of facts, figures and statistics on the wealthy. What a great resource to find out who they are, what makes them tick, what types of... Read more
Published on July 9 2009 by Carrie
4.0 out of 5 stars A Great Message
The accepted view in our society is that wealthy people drive expensive cars and live a lavish lifestyle.However, these people earn a lot, spend heavily, and are often in debt. Read more
Published on Nov. 4 2008 by Patrick Sullivan
5.0 out of 5 stars Very good book--A classic that still rocks!
With great authors like Dave Bach who has written an excellent book "The Automatic Millionaire", sometimes classics like The Millionaire Next Door get shoved aside and... Read more
Published on July 5 2004
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