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Product Description
From Publishers Weekly
According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, "try to be the last person to start eating." Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
From Booklist
Anyone who's tried to follow a strict eating regimen knows how futile it sometimes seems. Nutritional science and marketing professor Wansink explores some of the psychological aspects of overeating to explain why we in fact consume more than we believe we do. He advocates weight-loss diets that cut calories by cutting overall consumption, instead of draconian elimination of intake. Wansink finds the greatest value in retraining one's mind and its perceptions by devices such as making sure one's plate contains at least half vegetables or salad. He suggests that a dieter will automatically eat less in social situations by being the last to start eating and the first to finish. He assesses the dangers of food shopping in bulk-portion stores, where customers are virtually begged to overconsume. Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss. A useful appendix arranges different popular diets in tables along with their advantages and disadvantages. Mark Knoblauch
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.
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Most helpful customer reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars
A Timely Look at a "Big" Problem,
By
This review is from: Mindless Eating: Why We Eat More Than We Think (Paperback)
With all the increasing worry about obesity in North America and its spinoff effects on health and economics, this book is timely and cautionary. The author is a food researcher and he explains (with some great wit and one-liners) many of the experiments conducted on the psychology of eating. It's a breezy, informative read, which also has some advice on using our "mindlessness" to work in our favour when trying to lose weight.The only disappointment I had with this book was that it did not directly address the wider social issue of why people's eating patterns are so different now than in previous generations. When did "snacks" become mini- (or not-so-mini) meals? Why do people feel compelled to eat constantly in certain situations? Why is there a constant move toward larger sizes and portions? What are the ramifications? Despite that, this book has lots of meaty (pardon the pun) information and will open the reader's eyes to the many subtle cues and manipulations we all face when doing that most mundane of daily activities -- eating.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Consumers Inability to Control Insatiable Appetite,
This review is from: Mindless Eating: Why We Eat More Than We Think (Paperback)
This book was timely and concise and also provides short synopsis of a number of different studies, tests and conclusions that prove when food is placed in front of people we are unable to avoid it. The book represented numerous situations that can cause unwanted snacking and provides clear understanding as to how "BIG COMPANIES" pray on the inability of consumers to say no to food. The books an easy read and I found it very enjoyable as I did not like I had to read it cover to cover. The compartmentalization of the chapters allowed you to "snack" on the book as you choose.Brian Wansink has done a great job using his food lab and various test subjects to portray the picture of how mindless eating has brought our country to where it is today. Enjoy
5.0 out of 5 stars
love it,
This review is from: Mindless Eating: Why We Eat More Than We Think (Mass Market Paperback)
very interesting research presented in a highly accesible way.I saw one of the researchers mentioned in the book speak at a nutrition conference I attended and very much appreciated the research on thepsychology behind food and why we eat.
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