Mobile Commerce and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
More Buying Choices
Have one to sell? Sell yours here
Start reading Mobile Commerce on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business [Paperback]

Paul May
5.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 71.95
Price: CDN$ 57.56 & FREE Shipping. Details
You Save: CDN$ 14.39 (20%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Want it delivered Wednesday, September 17? Choose One-Day Shipping at checkout.

Formats

Amazon Price New from Used from
Kindle Edition CDN $49.90  
Paperback CDN $57.56  
Save Up to 90% on Textbooks
Hit the books in Amazon.ca's Textbook Store and save up to 90% on used textbooks and 35% on new textbooks. Learn more.
Join Amazon Student in Canada


Book Description

May 7 2001 052179756X 978-0521797566
This book provides the context, architectures, case studies, and intelligent analysis that will help the reader grasp the rapidly evolving subject of mobile commerce. May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant parties in a company can read to ensure common understanding. Topics include devices, technologies, applications, standards, security, and more.

Product Details


Product Description

From Amazon

Suitable for the IT manager or developer who wants to get the "big picture" surrounding mobile commerce (m-commerce) of the present and near future, Paul May's Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business provides a smart, business-savvy guide to what's on the horizon with the wireless Web.

This book provides a good mix of enthusiasm tempered by realism about what mobile commerce will mean for all types of business. After outlining the rise of mobile phones across the world, the author delves in to what types of m-commerce applications will potentially thrive. From travel, electronic ticketing to gambling and games, the author outlines a promising vision for the future, illustrated with current online ventures (often from Europe and the UK) As this book went to press last year, there are a few anachronisms after the dot.com fallout. (While Webvan, for example, is no longer an example of successful e-commerce, the force of the argument here for m-commerce is still quite convincing.)

Later on, the author discusses the infrastructure of mobile commerce, including the differences between the traditional and mobile networks. Next comes a full tour of today's mobile devices from phones, PDAs to smartcards and even wireless devices for cars (which are a prime market for new m-commerce applications). There's also a quick tour of WAP and WML for creating wireless user interfaces. This technical material is suitable for IT managers and even developers new to the world of wireless. The book concludes with some predictions about how the move to wireless will impact society, along with some issues that may help or hinder its adoption.

In all, this title provides a good introduction to the new possibilities of wireless, one with a nicely worldwide perspective. As North American companies get onboard with mobile commerce, this guide to how m-commerce has been implemented in Europe and Asia can benefit any decision maker or planner with some good ideas, along with some intelligent predictions about how m-commerce might change the ways companies do business in the very near future. --Richard Dragan

Review

"This book has provided me with some smart ammunition for business planning." -Paul Freeman, Architek Ltd.

"This is the first comprehensive overview of wireless business strategies, providing a detailed introduction to the technologies and architecture." Business Horizons

Inside This Book (Learn More)
First Sentence
The Internet's arrived. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4 star
0
3 star
0
2 star
0
1 star
0
5.0 out of 5 stars
5.0 out of 5 stars
Most helpful customer reviews
5.0 out of 5 stars A great starting point Sept. 16 2001
By Mike Tarrani TOP 1000 REVIEWER
Format:Paperback
This is a broad treatment of M-commerce and is aimed at a broad audience of business and technical readers. Usually books of this nature are mediocre because of the trade-offs compromises in scope and content that need to be made to accommodate a wide audience. In the case of the book, though, it isn't the case.
First, the book is organized by (1) Business opportunity, (2) Applications, (3) Technology, (4) Issues and (5) Directory of M-Commerce Applications. The first four sections are both insightful and invaluable. The directory of M-commerce applications, in my opinion, does not add any value to the book because information of this nature changes so rapidly that it's inaccurate before a book is even published.
What I like about the book is the even treatment of opportunities that are inherent in M-commerce, including some insights into why Europe does not have the advantages that normally come from being early adopters (in spite of the pessimists who cite a "two year head start" while ignoring the U.S. leadership in technology implementation when we do get around to it), and the interesting view of WAP (Wireless Application Protocol), which many believe to be just an interim - the author advises to put resources and effort into WAP and make it part of a business strategy if you want to be an M-commerce player.
The survey of technologies and standards are also useful, even if given somewhat superficial treatment. The value is you are exposed to all of the factors and considerations with which to make informed decisions or gain an understanding of the M-commerce landscape. In this respect the applications and technology sections of the book can be viewed as a primer.
Overall, this is an excellent book for learning about M-commerce from business and technical points of view because it provides a context and keen insights in both domains.
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  1 review
4 of 4 people found the following review helpful
5.0 out of 5 stars A great starting point Sept. 16 2001
By Mike Tarrani - Published on Amazon.com
Format:Paperback
This is a broad treatment of M-commerce and is aimed at a broad audience of business and technical readers. Usually books of this nature are mediocre because of the trade-offs compromises in scope and content that need to be made to accommodate a wide audience. In the case of the book, though, it isn't the case.
First, the book is organized by (1) Business opportunity, (2) Applications, (3) Technology, (4) Issues and (5) Directory of M-Commerce Applications. The first four sections are both insightful and invaluable. The directory of M-commerce applications, in my opinion, does not add any value to the book because information of this nature changes so rapidly that it's inaccurate before a book is even published.
What I like about the book is the even treatment of opportunities that are inherent in M-commerce, including some insights into why Europe does not have the advantages that normally come from being early adopters (in spite of the pessimists who cite a "two year head start" while ignoring the U.S. leadership in technology implementation when we do get around to it), and the interesting view of WAP (Wireless Application Protocol), which many believe to be just an interim - the author advises to put resources and effort into WAP and make it part of a business strategy if you want to be an M-commerce player.
The survey of technologies and standards are also useful, even if given somewhat superficial treatment. The value is you are exposed to all of the factors and considerations with which to make informed decisions or gain an understanding of the M-commerce landscape. In this respect the applications and technology sections of the book can be viewed as a primer.
Overall, this is an excellent book for learning about M-commerce from business and technical points of view because it provides a context and keen insights in both domains.
Search Customer Reviews
Only search this product's reviews

Look for similar items by category


Feedback