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Moderating Focus Groups [Paperback]

Richard A. Krueger

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Book Description

July 24 1997 Focus Group Kit (Book 4)

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.


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About the Author

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.

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Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars Great resource Nov. 24 2013
By I. Pintado - Published on Amazon.com
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Great resource for anyone who is planning to conduct focus groups. I use this series of books as a resource for students that are going to conduct focus groups for the first time.

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