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Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It [Hardcover]

Marshall Goldsmith
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

Feb. 2 2010
Mojo is the moment when we do something that's purposeful, powerful, and positive and the rest of the world recognizes it. This book is about that moment--and how we can create it in our lives, maintain it, and recapture it when we need it.

In his follow-up to the New York Times bestseller What Got You Here Won't Get You There, #1 executive coach Marshall Goldsmith shares the ways in which to get--and keep--our Mojo. Our professional and personal Mojo is impacted by four key factors: identity (who do you think you are), achievement (what have you done lately?), reputation (who do other people think you are--and what have you've done lately?), and acceptance (what can you change--and when do you need to just "let it go"?). Goldsmith outlines the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming.

Mojo is: that positive spirit--towards what we are doing--now--that starts from the inside--and radiates to the outside. Mojo is at its peak when we are experiencing both happiness and meaning in what we are doing and communicating this experience to the world around us. The Mojo Toolkit provides fourteen practical tools to help you achieve both happiness and meaning--not only in business, but in life.

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About the Author

Marshall Goldsmith is America's preeminent executive coach. He is among a select few consultants who have been asked to work with more than 60 CEOs. His clients have included many of the world's leading corporations. He has helped to implement leadership development processes that have impacted more than 1 million people around the world. He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan. The American Management Association recently named him as one of 50 great thinkers and business leaders over the past 80 years.


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7 of 8 people found the following review helpful
5.0 out of 5 stars Mojo - practical and insightful advice Feb. 12 2010
Format:Hardcover
I very much enjoyed reading Mojo.
This is a must read for a leader or aspiring leader to understand how to achieve results.

Key reasons:
-succinctly written
-practical tips that can be easily applied to achieve results
-good anecdotes to illustrate key concepts
-an excellent framework for thinking about the link between the results we achieve and the passion we have
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6 of 10 people found the following review helpful
5.0 out of 5 stars The Joy of Effectiveness April 25 2010
By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Format:Hardcover
"But you are not in the flesh but in the Spirit, if indeed the Spirit of God dwells in you. Now if anyone does not have the Spirit of Christ, he is not His." -- Romans 8:9 (NKJV)

I was attracted to this book first because I have a lot of regard for Marshall Goldsmith and the books he has written. But I must also admit that I was more than a little intrigued by what he meant by "Mojo." That's a term I haven't heard much since the 1950s. Does anyone still use it?

Here's the definition that was offered: "Mojo is that positive spirit toward what we are doing now that starts from the inside and radiates to the outside." Just looking at the definition made me think that the book was all about getting into a "flow" state, something that's familiar to all of us (times when we are effective and everything seems effortless). But that's not really it.

The book instead addresses developing and maintaining an on-going balance between your self-image (what the book calls "identity"), "performance" (in the eyes of others and yourself), "reputation" (what others think of you, separate from your objective performance), and "acceptance" (being able to live with what you cannot change). As a result, this is mostly a psychological state . . . but one that has external elements (such as performance, reputation, and the effects of circumstances).

In the discussion that follows, I thought the most telling point was how much time is wasted (and how many mistakes are made) by wanting to appear to be "more intelligent" than others and in observing how "dumb" other people are. That's such a gem that it's a shame that the whole book didn't just address that point.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  128 reviews
148 of 152 people found the following review helpful
5.0 out of 5 stars The secrets of increasing your potential and effectiveness... Feb. 2 2010
By J. Brown - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Years ago a consultant I respect said "one of the most important things I have learned in dealing with clients is not finding the right answer but finding a way to communicate the right answer so they accept it"

I have not met Marshall Goldsmith personally but I presume he excels at this type of verbal communication because he has the rare quality to do this with the written word. This is why there is little doubt this book will be a best seller like his earlier book "What Got You Here Won't Get You There."

Here are just 10 excerpts from Mojo that resonated with me.

1. "The good news is that nearly all of the challenges we'll deal with here have simple--although not easy--solutions (there is a difference between simple and easy)." Goldsmith provides these tools in the latter sections of the book.

2. "...but sometimes no matter how positive we feel about what we are doing, we fail at showing it on the outside. We are so focused on completing our task that we assume people can read our hearts and minds. We think our good intentions should be obvious. They can't possibly be misconstrued."

3. "...the Mojo Paradox...Our default response in life is to not experience happiness. Our default response in life is to not experience meaning. Our default response in life is to experience inertia...our most common everyday process-the thing we do more than anything else-is to continue doing what we are already doing."

4. "Very few people achieve positive lasting change without ongoing follow-up."

5. "As you go through your day...evaluate every activity on a 1 to 10 scale...on two simple questions. 1. How much long-term benefit or meaning did I experience from this activity? 2. How much short-term satisfaction or happiness did I experience from this activity?"

6. "One of the greatest obstacles to changing our Mojo is here-in the paralysis we create with the self limiting definitions of who we are."

7. "...we confuse our need to consider ourselves to be smart with our need to be considered effective by the world...One of the most pernicious impulses of successful people is our overwhelming need to prove how smart we are...I say its pernicious because the need to be "the smartest person in the room" often leads to some incredibly stupid behavior."

8. "A company named DDI did some fascinating research that showed the average American spends 15 hours a month criticizing or complaining about their boss."

9. "These four "losing" arguments all have the same results...only lower our Mojo... 1. Let me keep talking... 2. I had it rougher than you... 3. Why did you do that... 4. It's not fair."

10. "If I could write a headline that sums up the last ten years of the American (and other rich country's) workplace-and the next thirty years as well-it would be this: "That Job is Gone!" That's the cold water I'd throw in the face of every man or woman who thinks his or her future can be understood by looking nostalgically to the past."

Goldsmith is a master at integrating and emphasizing his points with stories. He unequivocally states in Chapter 16 "This is a self help book."

I have learned the cost of a self help book is not the price you pay...that cost is simply out of pocket costs. The time you invest in reading and applying what is inside is the real price and this book is well worth your time and effort.

Dr. James T. Brown, PMP PE CSP
Author - The Handbook of Program Management
34 of 36 people found the following review helpful
5.0 out of 5 stars Succeeding in a NOJO World Feb. 6 2010
By Keith E. Lawrence - Published on Amazon.com
Format:Hardcover
I was blessed to see Marshall Goldsmith speak in person this week in New York City. After hearing his remarks I couldn't help but dive into his latest book. He has struck gold again. Marshall has pulled together new research (done with his daughter) and all his 30 years of experience in coaching others to give us practical tips on how to succeed (defined as finding meaning and happiness both at work and at home). He blows away some of the age old myths (like the number of hours you work impacts your satisfaction) and replaces them with new inspiring beliefs ('Doing what matters has more impact on your happiness than pursuing stimulating activities'). He also provides specific insights into how you can effect sustained change in your life (which few people are able to do over time)- and thereby thrive (keep your MOJO) in a NOJO ('no joy') world. It is a must read for anyone striving to become better (and happier) in their life.
20 of 21 people found the following review helpful
5.0 out of 5 stars Founder/CEO: Career Systems International Feb. 15 2010
By Beverly L. Kaye - Published on Amazon.com
Format:Hardcover|Verified Purchase
I have always known when my own mojo was up and when it was down. I never stopped, however, to define it, understand it or know how to modify it in a proactive way Marshall takes that very hard-to-define word and gives it a very specific meaning. He provides his readers with numerous ways to assess themselves. Each of these methods unpeels another mojo layer and provides action steps for the user. His questionnaires are well thought through and practical. They cause the reader to do some very important soul searching.

Marshall gives us all a gift. I can't imagine anyone coming away from this book without leaving markers on many "return to" pages and making some (even small) commitment to change.

Beverly Kaye
12 of 12 people found the following review helpful
5.0 out of 5 stars Mojo is on Time and on Target Feb. 17 2010
By Mary Key - Published on Amazon.com
Format:Hardcover
In my executive coaching and consulting work, I sometimes meet people who have their "mojo" compromised or significantly diminished. Lack of or no "mojo" is becoming a huge problem in our difficult economy. Marshall Goldsmith has his finger on the pulse of what really matters in business and in life in his latest book Mojo. This is a must read for anyone who feels their positive spirit is leaving them. Because Mojo is about happiness and fulfillment in life, it's also a must read for anyone who dreams about what their life could be. I highly recommend it!

Mary Key, Ph.D.
Author of CEO Road Rules: Right Focus, Right People, Right Execution
9 of 9 people found the following review helpful
5.0 out of 5 stars In his latest book, MOJO: How To Get It, How To Keep It, How To Get It Back If You Lose It, Marshall Goldsmith, along with co-a Feb. 10 2010
By Steve Gladis - Published on Amazon.com
Format:Hardcover
In his latest book, MOJO: How To Get It, How To Keep It, How To Get It Back If You Lose It, Marshall Goldsmith, along with co-author Mark Reiter, has hit another home run. Following on the heels of his blockbuster book What Got You Here, Won't Get You There, he gives us MOJO that dishes up another heaping serving of vintage Goldsmith: Smart, straightforward, and significant stuff for success. Simply put, Marshall, ably filling the shoes of the late Peter Drucker, describes ultimate life goals--Happiness and Meaning--and shows us how MOJO can get us there. Marshall describes this MOJO as "that positive spirit toward what we are doing now that starts from the inside and radiates to the outside." And if you've ever had the opportunity to see Marshall teach, you'll see MOJO in action. This book contains loads of easy-to-read examples, heartfelt stories, original research, and plain old hard-won experience and wisdom. It's the kind of book you want to give to your friends, coworkers and especially to your family members and say: "Here, don't take my word for it (the importance of happiness and meaning in life), read Marshall Goldsmith's newest book!
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