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Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology [Hardcover]

Maria Bailey

List Price: CDN$ 26.48
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Kindle Edition CDN $16.02  
Hardcover CDN $26.22  

Book Description

Aug 1 2008
Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.


Product Details

  • Hardcover: 264 pages
  • Publisher: Wyatt-MacKenzie Publishing (Aug 1 2008)
  • Language: English
  • ISBN-10: 1932279903
  • ISBN-13: 978-1932279900
  • Product Dimensions: 15.2 x 1.9 x 22.9 cm
  • Shipping Weight: 522 g
  • Amazon Bestsellers Rank: #481,305 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  4 reviews
0 of 1 people found the following review helpful
5.0 out of 5 stars Excellent! Understanding the power of what's important to Mothers Dec 22 2008
By Cynthia Robinson - Published on Amazon.com
Format:Hardcover
I couldn't stop reading. Understanding the power of what's important today's mothers could not have been writting any better. Fast, Eco friendly, simple, acceesibility, empowerment, time management, these are some of the words I would use to describe my life as a working mom and Mom 3.0 effectly describles what I would look for in today's marketing world. Once again Maria has outdone herself! Great foward thinking!
0 of 2 people found the following review helpful
5.0 out of 5 stars A must read for all interested in marketing to women April 3 2009
By Ad Exec - Published on Amazon.com
Format:Hardcover
This is a great book for anyone interested in the nuances of how best to market to women in our digitally dynamic world. Unlike other business "tutorials," this book offers advice on every page that is compelling and actionable.
0 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Resource Jan 27 2009
By Patti Chadwick - Published on Amazon.com
Format:Hardcover
No doubt about it, Maria Bailey has her finger on the pulse of American Moms. Having the heart of a mother herself, she is able to understand what is important to mothers today and is able to translate that into a powerful marketing tool.

We live in a techie world and Bailey teaches us how to connect with mothers in a way that is mutually beneficial and meaningful. It is a great resource and an easy read.

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