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Review
“Mom Inc. is an informative and refreshingly honest guide that helps navigate through the challenges of being a mom and an entrepreneur at the same time.” --Arlene Dickinson, CEO, Venture Communications Ltd.
“Mom Inc. is practical, insightful, funny and inspirational. Amy and Danielle have presented their experiences and opinions, and those of the other mompreneurs they interviewed, in a way that will thoughtfully guide others through the stages of starting a business. A must-read for any mom or dad considering taking the plunge into their own venture.” --Roger Martin, Dean, Rotman School of Management, University of Toronto
“Starting a business and raising small children can be a daunting task. What I would have done for a resource like this in the early days of my business! Mom Inc. is absolutely packed with practical tips and expert advice. Before diving into the mompreneur life, be sure to pore over every word!” --Julie Cole, co-founder of Mabel’s Labels and mother of six
“The best book for mompreneurs who want to succeed! Written with wit and accurate, up-to-date information about all the key business elements. Mompreneurs are almost guaranteed success if they follow the advice in Mom Inc. The most enjoyable business book ever.” --Frances Wright, CEO and publisher of MOMpreneur® magazine and themompreneur.com
“Mom Inc. is practical, insightful, funny and inspirational. Amy and Danielle have presented their experiences and opinions, and those of the other mompreneurs they interviewed, in a way that will thoughtfully guide others through the stages of starting a business. A must-read for any mom or dad considering taking the plunge into their own venture.” --Roger Martin, Dean, Rotman School of Management, University of Toronto
“Starting a business and raising small children can be a daunting task. What I would have done for a resource like this in the early days of my business! Mom Inc. is absolutely packed with practical tips and expert advice. Before diving into the mompreneur life, be sure to pore over every word!” --Julie Cole, co-founder of Mabel’s Labels and mother of six
“The best book for mompreneurs who want to succeed! Written with wit and accurate, up-to-date information about all the key business elements. Mompreneurs are almost guaranteed success if they follow the advice in Mom Inc. The most enjoyable business book ever.” --Frances Wright, CEO and publisher of MOMpreneur® magazine and themompreneur.com
Product Description
From designing better baby shoes all the way to producing erotic videos, mompreneurs have been shaking up the world of business even while working carpool to carpool. For many women, self-employment is the answer to the challenge of combining work and family, which is why over 900,000 entrepreneurs in Canada are women (many of them moms)—it’s one of the fastest growing segments of the Canadian economy. But starting a successful, lasting business isn’t as simple as putting down the diaper bag and picking up a briefcase. Drawing on their own experiences as successful mompreneurs and that of mompreneurs across Canada and the U.S., Amy Ballon and Danielle Botterell cover all the bases:
• Deciding to take the plunge—is mompreneurship the answer? • Researching your business idea and developing a business and marketing plan • Navigating the early stages of planning and financing • Balancing your business and family in the early stages and as your business (and child) grows • Handling surprises and setbacks and managing growth
With informative sidebars and tips from Rebecca Reuber, Canada’s leading expert on entrepreneurship, Mom Inc. is a friendly and hands-on look at the truth about mompreneurship and the challenges of juggling business and family, and an authoritative guide on how to start and run a successful business.
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Most helpful customer reviews
5.0 out of 5 stars
A must-read for WAHMS!,
By Jen T (Chilliwack, BC Canada) - See all my reviews
This review is from: Mom Inc. (Paperback)
This was SUCH a great read! The book was an easy read, yet full of information and insight into the work/life balance that Mompreneurs deal with on a daily basis. I found it demystified some of the myths that are associated with being a WAHM, and it was easy to relate to. If you are considering becoming a Mompreneur or are one already, I highly recommend this book for you!
5.0 out of 5 stars
Mom Inc.,
This review is from: Mom Inc. (Paperback)
I am a mom of two children under 3 and started my own business 6 months ago. I wish I had read that book a few months before I launched it. I have no business/accounting/marketing/... background whatsoever and went into it quite unprepared. Its going well so far but the book helped me to see what I need to work on right now and keep working on as I go along. I also found it very empowering to know that there are so many other moms out there with their own business ventures and not all of them always get it right either. I don't feel so alone anymore and the book reinforced the feeling in me that I am doing it for all the right reasons. The book's website also has great resources!!!!!Recommended!
5.0 out of 5 stars
A Must Read for the New Mompreneur,
This review is from: Mom Inc. (Paperback)
As a mom who is trying to navigate the road to opening a business I found Mom Inc. to be invaluable. Amy and Danielle have written an easy and pleasant read that is filled with practical examples, not just from their own experiences but that of many other mompreneurs. I found myself marking pages, making notes and taking action! Mom Inc. got me thinking about things I didn't even know I needed to think about and gave just enough detail to get started. I appreciate the way many sides to a topic were always covered. Mom Inc. has become a resource I know I will refer to often.
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