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Money Magnet: How to Attract Investors to Your Business [Kindle Edition]

J. B. Loewen
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Product Description

Product Description

The number-one issue for every entrepreneur is Money—gettingmoney, raising money, convincing investors to give you money.Whether you are a start up, a small to mid-sized enterprise, or a$100-million company, your biggest problem is always money. Thereis currently a mad rush towards private equity—the new, hotway to get financing—but it remains a mystery to mostentrepreneurs and owners/managers of SMEs. Money Magnetunlocks the puzzle of private equity financing and shows howunderstanding private equity is the first step to growing wealth inyour business.

Historically, the most common ways to raise financing for SMEswas through bank loans or through the stock markets. But banks arenotoriously risk-averse and conservative in lending to smallbusinesses, and the great bull market is over. For most small andmedium sized companies, the small cap public issue market is nolonger a viable source of financing. Enter private equity. Thereare billions of dollars of private equity funds available in Canadaand millions of SMEs looking for money, but the two don’talways know how to find one another and, when they do, usuallydon’t speak the same language. This is the book that explainsto business people what private equity financing is, how it works,how and where to find it, how to be successful in attracting it,and all the advantages and disadvantages of raising financing inthis way.

Money Magnet is for entrepreneurs in emerging growthcompanies who are seeking financing and want to explore thebenefits of the private equity option. In language thatentrepreneurs understand, Jacoline Loewen demystifies the world ofprivate equity in this simple yet comprehensive guide. MoneyMagnet explains what private equity is and how it works;compares it with traditional sources of financing, such as banksand stock markets; explains the different types of private equityinvestors (e.g., angels, venture capitalists, fund managers andinstitutional investors); outlines the benefits and pitfalls;describes how to meet venture capitalists and fund managers; showshow to make a convincing pitch to an investor; reveals what makesinvestors cringe and what makes them open up their cheque book;provides strategies to deal with the four brutal questions allinvestors ask; explains in detail the deal process and the dealsheet; gives advice on common conflicts between investors andentrepreneurs and how to manage them; includes a detailed checklistof what an investor wants to know about you and your business; andmuch more.

From the Inside Flap

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

As traditional finance options tighten up, private equity is an increasingly important source of capital, both debt and equity. There are billions of dollars of private equity funds available in Canada and millions of businesses looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language.

Intensely practical and laced with first-hand stories from entrepreneurs and financiers, Money Magnet is the complete how-to guide to private equity for business founders and owners: what it is and how it works, how and where to find it, how to be successful in attracting it, and all the benefits and pitfalls of raising financing this way.

Money Magnet is the ultimate insider’s guide to PE, busting countless myths, taking you behind closed doors with investors, and giving you all the tools you need to be successful in attracting private equity:

  • Describes how to meet venture capitalists and fund managers.
  • Introduces the different types of PE investors (e.g., angels, venture capitalists, fund managers and institutional investors)
  • Shows how to make a convincing pitch to an investor.
  • Reveals what makes investors cringe and what makes them open up their cheque book.
  • Provides strategies to deal with the four brutal questions all investors ask.
  • Explains in detail the deal process and the deal sheet.
  • Gives advice on common conflicts between investors and entrepreneurs, and how to manage them.
  • Includes detailed checklists of what an investor wants to know about you and your business.

Product Details

  • Format: Kindle Edition
  • File Size: 1988 KB
  • Print Length: 288 pages
  • Publisher: Wiley; 1 edition (March 18 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B003DL3NZC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #189,560 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews
5.0 out of 5 stars For Baby Boomers who own companies July 15 2008
Format:Hardcover
This book will give you a good insight into how to make the most money from your business. Most entrepreneurs think the end point is selling their business but could end up leaving a great deal of value on the table.
If you get private equity partners at least seven years before you plan to sell, you will end up with a great deal more money for your retirement.
I liked the explaination about how to decide how much ownership you want to retain as you can keep the bulk of shares. You can also get debt too. It's not all about equity.
The rate is lower too.
Altogether - I learnt a great deal and it was a fun read too.
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5.0 out of 5 stars A must-read for private business owners Jan. 14 2014
Format:Hardcover
This book is a must-read for every private business owner. Its genius is that it shows entrepreneurs how to start with the end in mind. In other words -- figure out what investors will want and make sure you deliver that to them. The book is extremely practical and reflects Jacoline's significant depth and experience in the field.
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5.0 out of 5 stars Money Magnet Aug. 22 2008
Format:Hardcover
This book tells all I need to know on how to attract investors to my business. It is written in such a readable style, the writing doesn't come between me and the message I need to hear. This is a book that all business people ought to read so that they can plan to grow their businesses, and know how to do so.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  2 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars This book is needed....now! Dec 24 2008
By Andrew J. Sherman - Published on Amazon.com
Format:Hardcover
Ms. Loewen is a veteran investment banker and business advisor that delivers a practical and hands-on book that really helps readers navigate through murky capital markets. This is a must read in 2009!
4.0 out of 5 stars excellent source of Private Equity Investor information Jan. 16 2015
By S Stirling - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I really enjoyed the fresh look into the world of Private Equity. This book was interesting from start to finish. good job.
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