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Money Magnet: How to Attract Investors to Your Business
 
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Money Magnet: How to Attract Investors to Your Business [Kindle Edition]

J. B. Loewen
5.0 out of 5 stars  See all reviews (3 customer reviews)

Digital List Price: CDN$ 39.95 What's this?
Print List Price: CDN$ 39.95
Kindle Price: CDN$ 23.79 includes free international wireless delivery via Amazon Whispernet
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Product Description

Product Description

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always money. There is currently a mad rush towards private equity—the new, hot way to get financing—but it remains a mystery to most entrepreneurs and owners/managers of SMEs. Money Magnet unlocks the puzzle of private equity financing and shows how understanding private equity is the first step to growing wealth in your business.

Historically, the most common ways to raise financing for SMEs was through bank loans or through the stock markets. But banks are notoriously risk-averse and conservative in lending to small businesses, and the great bull market is over. For most small and medium sized companies, the small cap public issue market is no longer a viable source of financing. Enter private equity. There are billions of dollars of private equity funds available in Canada and millions of SMEs looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language. This is the book that explains to business people what private equity financing is, how it works, how and where to find it, how to be successful in attracting it, and all the advantages and disadvantages of raising financing in this way.

Money Magnet is for entrepreneurs in emerging growth companies who are seeking financing and want to explore the benefits of the private equity option. In language that entrepreneurs understand, Jacoline Loewen demystifies the world of private equity in this simple yet comprehensive guide. Money Magnet explains what private equity is and how it works; compares it with traditional sources of financing, such as banks and stock markets; explains the different types of private equity investors (e.g., angels, venture capitalists, fund managers and institutional investors); outlines the benefits and pitfalls; describes how to meet venture capitalists and fund managers; shows how to make a convincing pitch to an investor; reveals what makes investors cringe and what makes them open up their cheque book; provides strategies to deal with the four brutal questions all investors ask; explains in detail the deal process and the deal sheet; gives advice on common conflicts between investors and entrepreneurs and how to manage them; includes a detailed checklist of what an investor wants to know about you and your business; and much more.

From the Inside Flap

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

As traditional finance options tighten up, private equity is an increasingly important source of capital, both debt and equity. There are billions of dollars of private equity funds available in Canada and millions of businesses looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language.

Intensely practical and laced with first-hand stories from entrepreneurs and financiers, Money Magnet is the complete how-to guide to private equity for business founders and owners: what it is and how it works, how and where to find it, how to be successful in attracting it, and all the benefits and pitfalls of raising financing this way.

Money Magnet is the ultimate insider’s guide to PE, busting countless myths, taking you behind closed doors with investors, and giving you all the tools you need to be successful in attracting private equity:

  • Describes how to meet venture capitalists and fund managers.
  • Introduces the different types of PE investors (e.g., angels, venture capitalists, fund managers and institutional investors)
  • Shows how to make a convincing pitch to an investor.
  • Reveals what makes investors cringe and what makes them open up their cheque book.
  • Provides strategies to deal with the four brutal questions all investors ask.
  • Explains in detail the deal process and the deal sheet.
  • Gives advice on common conflicts between investors and entrepreneurs, and how to manage them.
  • Includes detailed checklists of what an investor wants to know about you and your business.

Product Details

  • Format: Kindle Edition
  • File Size: 1988 KB
  • Print Length: 288 pages
  • Publisher: Wiley; 1 edition (March 18 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B003DL3NZC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #154,139 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews
5.0 out of 5 stars A must-read for private business owners Jan. 14 2014
Format:Hardcover
This book is a must-read for every private business owner. Its genius is that it shows entrepreneurs how to start with the end in mind. In other words -- figure out what investors will want and make sure you deliver that to them. The book is extremely practical and reflects Jacoline's significant depth and experience in the field.
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5.0 out of 5 stars Money Magnet Aug. 22 2008
Format:Hardcover
This book tells all I need to know on how to attract investors to my business. It is written in such a readable style, the writing doesn't come between me and the message I need to hear. This is a book that all business people ought to read so that they can plan to grow their businesses, and know how to do so.
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5.0 out of 5 stars For Baby Boomers who own companies July 15 2008
Format:Hardcover
This book will give you a good insight into how to make the most money from your business. Most entrepreneurs think the end point is selling their business but could end up leaving a great deal of value on the table.
If you get private equity partners at least seven years before you plan to sell, you will end up with a great deal more money for your retirement.
I liked the explaination about how to decide how much ownership you want to retain as you can keep the bulk of shares. You can also get debt too. It's not all about equity.
The rate is lower too.
Altogether - I learnt a great deal and it was a fun read too.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars This book is needed....now! Dec 24 2008
By Andrew J. Sherman - Published on Amazon.com
Format:Hardcover
Ms. Loewen is a veteran investment banker and business advisor that delivers a practical and hands-on book that really helps readers navigate through murky capital markets. This is a must read in 2009!
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Popular Highlights

 (What's this?)
&quote;
For simplicity, we will place the startup stage of angel capital ($100,000 to $1M), venture capital ($1M to $10M), and private equity ($10M and up) all under the same umbrella of private equity &quote;
Highlighted by 3 Kindle users
&quote;
Investors put money into people, not technology or products, because it is the people who create wealth. &quote;
Highlighted by 3 Kindle users
&quote;
These individuals will put capital in, try to improve the business, make it grow, and, ultimately, sell their stake. &quote;
Highlighted by 3 Kindle users

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