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Money Magnet: How to Attract Investors to Your Business Hardcover – Jul 14 2008


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Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley (July 14 2008)
  • Language: English
  • ISBN-10: 0470155752
  • ISBN-13: 978-0470155752
  • Product Dimensions: 16 x 2.5 x 23.5 cm
  • Shipping Weight: 590 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #335,976 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Inside Flap

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

As traditional finance options tighten up, private equity is an increasingly important source of capital, both debt and equity. There are billions of dollars of private equity funds available in Canada and millions of businesses looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language.

Intensely practical and laced with first-hand stories from entrepreneurs and financiers, Money Magnet is the complete how-to guide to private equity for business founders and owners: what it is and how it works, how and where to find it, how to be successful in attracting it, and all the benefits and pitfalls of raising financing this way.

Money Magnet is the ultimate insider’s guide to PE, busting countless myths, taking you behind closed doors with investors, and giving you all the tools you need to be successful in attracting private equity:

  • Describes how to meet venture capitalists and fund managers.
  • Introduces the different types of PE investors (e.g., angels, venture capitalists, fund managers and institutional investors)
  • Shows how to make a convincing pitch to an investor.
  • Reveals what makes investors cringe and what makes them open up their cheque book.
  • Provides strategies to deal with the four brutal questions all investors ask.
  • Explains in detail the deal process and the deal sheet.
  • Gives advice on common conflicts between investors and entrepreneurs, and how to manage them.
  • Includes detailed checklists of what an investor wants to know about you and your business.

From the Back Cover

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

Money Magnet is the solution to your money worries. It's the complete how-to guide to attracting private investors—debt and private equity—for business founders and owners. It reveals what private investment is and how it works, the benefits and pitfalls, how and where to find it, and how to be successful in attracting it.

Praise for Money Magnet

"Every ambitious private business owner should understand the role of investors and how to attract them. Money Magnet is an indispensible guide to the process."
Austen Beutel, Chairman and CEO, Oakwest Corporation Ltd.

"Don't put another nickel into your business until you have read this book. Money Magnet is Financing 101 for entrepreneurs and owners who want to grow their business."
Greig Clark, Entrepreneur (College Pro Painters and Arxx Building Products) and Venture Capitalist (Horatio Enterprise Fund)

"Money Magnet begins with a startling proposition: some businesses succeed more than others simply because they know how to raise money. By sharing these processes, tools and secrets, Loewen is daring Canadian entrepreneurs to dream bigger than they've ever dreamed before."
Rick Spence, Entrepreneurship Columnist for the National Post and PROFIT Magazine

For more information, please visit www.loewenpartners.com


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Most helpful customer reviews

Format: Hardcover
This book will give you a good insight into how to make the most money from your business. Most entrepreneurs think the end point is selling their business but could end up leaving a great deal of value on the table.
If you get private equity partners at least seven years before you plan to sell, you will end up with a great deal more money for your retirement.
I liked the explaination about how to decide how much ownership you want to retain as you can keep the bulk of shares. You can also get debt too. It's not all about equity.
The rate is lower too.
Altogether - I learnt a great deal and it was a fun read too.
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By Alainnah Robertson on Aug. 22 2008
Format: Hardcover
This book tells all I need to know on how to attract investors to my business. It is written in such a readable style, the writing doesn't come between me and the message I need to hear. This is a book that all business people ought to read so that they can plan to grow their businesses, and know how to do so.
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Format: Hardcover
This book is a must-read for every private business owner. Its genius is that it shows entrepreneurs how to start with the end in mind. In other words -- figure out what investors will want and make sure you deliver that to them. The book is extremely practical and reflects Jacoline's significant depth and experience in the field.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
1 of 1 people found the following review helpful
This book is needed....now! Dec 24 2008
By Andrew J. Sherman - Published on Amazon.com
Format: Hardcover
Ms. Loewen is a veteran investment banker and business advisor that delivers a practical and hands-on book that really helps readers navigate through murky capital markets. This is a must read in 2009!


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