Most Influential Marketing Books

A Listmania! list by John H Watson (Calgary, Alberta Canada)
 
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
1.  Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan
The list author says:
  "Best overview of Internet Marketing process, very engaging read."
CDN$ 18.77   Used & New from: CDN$ 13.75
5.0 out of 5 stars  See all reviews (2 customer reviews)
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The New Rules of Marketing and PR
2.  The New Rules of Marketing and PR by David Meerman Scott
The list author says:
  "Details the changing face of PR and Social Media a must read"
CDN$ 17.48   Used & New from: CDN$ 4.37
4.3 out of 5 stars  See all reviews (3 customer reviews)
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Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
3.  Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore
The list author says:
  "For anyone selling technology or services this is worth your time"
CDN$ 16.60   Used & New from: CDN$ 2.97
4.3 out of 5 stars  See all reviews (50 customer reviews)
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Duct Tape Marketing: The Worlds Most Practical Small Business Marketing Guide
4.  Duct Tape Marketing: The Worlds Most Practical Small Business Marketing Guide by John Jantsch
The list author says:
  "Any small business owner should read this book for implementation ideas. A very good book on sales lead generation."
Used & New from: CDN$ 5.03
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SPIN Selling
5.  SPIN Selling by Neil Rackham
The list author says:
  "My all time favourite book on the complex sales meeting process"
CDN$ 23.16   Used & New from: CDN$ 5.07
4.5 out of 5 stars  See all reviews (49 customer reviews)
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Made to Stick: Why Some Ideas Survive and Others Die
6.  Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
The list author says:
  "The best book I have found for detailing how to go about coming up with the bid idea in marketing."
CDN$ 20.06   Used & New from: CDN$ 6.39
4.5 out of 5 stars  See all reviews (17 customer reviews)
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Net Words: Creating High-Impact Online Copy
7.  Net Words: Creating High-Impact Online Copy by Nick Usborne
The list author says:
  "Excellent book on how to shift your writing for the internet"
CDN$ 16.24   Used & New from: CDN$ 0.84
4.3 out of 5 stars  See all reviews (27 customer reviews)
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
8.  Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso
The list author says:
  "Real insider information for people looking to generate sales online"
CDN$ 16.89   Used & New from: CDN$ 13.10
5.0 out of 5 stars  See all reviews (1 customer review)
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Don't Make Me Think: A Common Sense Approach to Web Usability
9.  Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
The list author says:
  "Web design for usability, this is one of the key go to books, as is "Save the Pixel" available from the author's website only."
CDN$ 26.33   Used & New from: CDN$ 16.70
4.5 out of 5 stars  See all reviews (12 customer reviews)
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The Art of SEO: Mastering Search Engine Optimization
10.  The Art of SEO: Mastering Search Engine Optimization by Eric Enge
The list author says:
  "Very good overview of the SEO process, with a practical level of detail"
Used & New from: CDN$ 42.13
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
11.  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
The list author says:
  "What the heck are landing pages and how do I create good ones? This is the book."
CDN$ 20.78   Used & New from: CDN$ 4.86
2.0 out of 5 stars  See all reviews (1 customer review)
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Advanced Web Metrics with Google Analytics
12.  Advanced Web Metrics with Google Analytics by Brian Clifton
The list author says:
  "Google Analytics is a must to learn and this book provide a very good look into how to get good with it."
CDN$ 30.09   Used & New from: CDN$ 22.14
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Always Be Testing: The Complete Guide to Google Website Optimizer
13.  Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg
The list author says:
  "Read this book after you have all your ducks in a row and you really want to kick things up a notch."
CDN$ 20.68   Used & New from: CDN$ 5.11
3.0 out of 5 stars  See all reviews (2 customer reviews)
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Author
John H Watson (Calgary, Alberta Canada)
Qualifications: Strategic Internet Marketing Consultant
Last updated: 22/10/10
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