All too often, entrepreneurs begin a small business to create asense of security. They become sole proprietors or perhaps employonly one or two people. The business becomes a perpetual existence,like a mechanic, a doctor, a therapist, or a retailer who does thesame thing over and over again to generate a stream of income. Thesmall businessperson fails to grow, marking time by repeating thesameservice in a perpetual cycle throughout the life of thebusiness.
Gerber's ten principles will help you to break out of thisvicious cycle before it starts in your new business. He'll help youto embrace the energy of exploration with a road map for takingyour vision beyond the obvious. Only then can you build a companythat provides continuous fulfillment and personal growth, and canexpand its income, services, and positive contributions to youremployees and community.
Gerber's ten principles will help you to:
From identifying opportunities to viable business design tofield-testing your ideas, Gerber offers a dynamic message forcreating the most successful small business in theworld—not only providing you with economic certainty, forwhich he believes all persons are capable, but empowering you toachieve your fullest potential.
Gerber's extraordinary work has achieved stunning results bytransforming more than 65,000 businesses in over 145 countries and29 languages, and is used in 118 universities in the world. Formore information, please visitwww.MichaelEGerber.com.