"How did you arrive at those percentages?" I asked a colleague, after he had presented a very complex licensing proposal for a revue-style stage show. His answer embarrassed me, because I was very familiar with both of the books he cited, one of which was this title, by Jeffrey and Todd Brabec. The Brabec twins' track record goes back thirty years or so. About 1970, when I was first setting up my music companies, both brothers worked for ASCAP, and helped me with some business details. Later on, as the dust-jacket bio explains, Jeff went on into private practice, and is now associated with the Chrysalis Group. Todd has stayed with ASCAP, and is currently Director of Membership, a position that gives him high visibility in the L.A. music community. In other words, these guys know their territory: when they talk about "the inner workings of a music publisher," they lead you into a world seldom seen by the uninitiated outsider. When they talk about "sources of income," their list is exhaustive, not ending until they've included all possible licensing revenues, even "greeting cards" and "dolls and toys." When they tackle co-publishing agreements with this same attention to detail, they are recommending strategies many enterprising and entrepreneurial songwriters will want to try, sooner or later. And we're just beginning: yet to come are the fields of records, television, movies, live performance income, and, finally
musical theater, where my colleague had discovered more complex principles and formulas for computing royalties than I had seen before. Thanks, Jeff and Todd, for taking time to create this book. Okay, sure, you'll make some money with it-costs thirty bucks, for heaven's sake. But still, getting these concepts out of your heads and onto our desks is a major service. While the value of this material is obvious to anyone involved with licensing or contracts, it can be equally helpful as a university text. Consider it for honors work in music business, or for independent readings projects. Now that the book has been around a few years, it has found its way into the libraries of many star-level artists and songwriters, who regularly sing its praises to anyone who will listen. Ron Simpson, School of Music, Brigham Young University. Author of MASTERING THE MUSIC BUSINESS.