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About the Author
The greatest event in my career occurred a year before I was born. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
Advertising is salesmanship; Hopkins is formula for success,
By Just Bill (Grand Rapids, MI United States) - See all my reviews
This review is from: My Life in Advertising and Scientific Advertising (Paperback)
The advertising profession of late has fallen off the shoulders of its giants Hopkins, Caples, Bernbach, Burnett, Rubicam, Ogilvy and others. Even direct marketing, the profession that most closely adheres to Hopkins' crystal clear, succinct approach, is often in danger of taking the road most travelled and following its advertising brethren into the heart of the woods to wander aimlessly.I'm a direct marketer and adjunct professor at a nearby university. I not only see the value in what Claude Hopkins wrote nearly 80 years ago...I also see what happens when his simple formula for success is ignored, forgotten or never learned. We get Got Milk? ads (a waste of hundreds of millions of dollars that didn't sell one single drop more of the lactose-laden beverage)...ladybugs on rose petals and singing coyotes to sell a once-proud line of cars...and print ads that contain no copy and bewlidering images. We're not only not selling; we're no longer even communicating. Hopkins to the rescue. If you're a copywriter in the profession of marketing or advertising, or if you're a student wishing to gain the best education possible, Claude Hopkins' Scientific Advertising should be in your hands daily. Underline it. Quote it. Memorize it. Pledge allegience to it. Defend it at all costs. This book will help you write more clearly, sell more powerfully and make more money for your clients than ever before.
4.0 out of 5 stars
Marketing classic,
By
This review is from: My Life in Advertising and Scientific Advertising (Paperback)
Two marketing classics by Claude Hopkins - My life in Advertising and Scientific Advertising. These are both marketing classics. Any student of marketing should read them.They were written in 1927 and 1923 respectively so many of the vignettes were very dated but quite entertaining and almost historic. One concept that makes him a kindred spirit is his belief that work can be as fun as any play. He was also a great believer in change and adaptability. He knew that historic success does not ensure future success. They both inspired me to rethink our marketing. I loved both books tremendously and highly recommend them(I am a marketer at heart).
5.0 out of 5 stars
Great Book!,
By Zev Saftlas "Founder and Host of EmpoweringMe... (Brooklyn, NY United States) - See all my reviews (REAL NAME)
This review is from: My Life in Advertising and Scientific Advertising (Paperback)
The great Claude Hopkins does not need my endorsement. But I will give it to him anyways. He was one of the greatest copywriters of all time. His works are timeless classics. If you are interested in improving your ad copy, I highly recommend that you read all of his books. Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated
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