I've listened to this album dozens and dozens of times and have given it far too many chances to impress me. So this is what I have to say. Like U2, its obvious Coldplay wanted to reinvent themselves and have a new sound in the new decade. Coldplay tried and they miserably failed a reinventing Coldplay. When U2 recorded "Achtung Baby" they made sure it sounded nothing like the old u2. Bono hated the old U2 so much he changed how he wrote lyrics and how he sang in these new songs. U2 changed everything on "Achtung Baby", this is what made it such a good record because it a total reivention of who they were. Another great example of a great reinvention of sound is Radiohead's Kid A. When recording Kid A, Radiohead hated the 90's Radiohead and changed everything about their music. Radiohead, a 90's band who's songs revolved around guitar parts and known for their amazing guitar work, totally removed the guitars and used keyboards instead. Sounds like commercial suicide but Radiohead didn't care, they wanted to totally change their sound. The point that I'm trying to get to is, unlike Radiohead and U2, obviously Coldplay didn't want to take a risk at all. They kept the same Chris martin voice and Edge like guitar licks found in all of their other albums. The only difference is some added electronic loops and syths, that's it. That's what makes it a lukewarm reinvention. Unlike Radiohead and U2, Coldplay was concerned about what people would think of them if they fully reinvented their sound. Sadly, Coldplay played it safe on this album and missed out on a great chance. Don't buy this album and check out much more talented artists like U2 and Radiohead.