From Booklist
Gerber has had great success with his previous E-Myth books, and this is the sixth in the series. The E-Myth posits that, because most professional business owners are successful in their field, they assume they are going to be successful entrepreneurs as well, and this assumption often leads to failure. In doctors' harried world, time is at such a premium that the ability to work
on their practice (Systems Thinking) is usually superseded by the need to continue working
in their practice (Tactical Thinking). As a result, the practice suffers, with patients frustrated by waiting, a tense and impatient staff, and poor cash flow. The E-Myth teachings show the doctor how to regain control over her practice, not by trying to manage people better (which is impossible) but by creating a repeatable system
that anyone can follow to success. By focusing and creating a sound business plan, the physician creates a supportive environment for himself, his staff, and his patients, which allows him to get back to what he does best--healing.
David SiegfriedCopyright © American Library Association. All rights reserved
Book Description
Michael E. Gerber is a truly revolutionary business thinker. His unique E-Myth insights have helped transform hundreds of thousands of small businesses around the world.
According to Gerber, The E-Myth is the myth of the entrepreneur. Most businesses fail to fulfill their potential because business owners are not entrepreneurs (as most people think them to be) but "technicians suffering from an entrepreneurial seizure." After all, says Gerber, most Physicians are the quintessential technicians -- they build practices by doing the work of the business...by seeing patients! As a result, most Physicians don't own a true business, but a job -- the all-consuming daily routine Gerber refers to as "doing it, doing it, doing it." Sound familiar?
With The E-Myth Physician, Michael Gerber focuses on the business of being a Physician, rather than the work of it. He reveals a radical mind-set that will free Physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients,hiring, firing, doing everything that needs to get done. Drawing on thirty years of experience working with small business owners, including many Physicians, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results in the practice, in a Physician's life.
The E-Myth Physician explores critical topics such as money, people, management, patients, and growth. It teaches you how to:
- Implement the ingenious turn-key operation, a means of creating a Franchise Prototype that embodies your unique set of talents and that produces consistent, predictable results each and every time without your having to do everything yourself
- Recognize, understand, and manage the four factors of money -- income, profit, flow, and equity
- Nurture the power of change to transform your practice while enabling it to grow exponentially --without your having to be there all the time
Anecdotal and always profound, The E-Myth Physician also provides insights on a broader level. It leads Physicians to become business visionaries by relinquishing tactical work and embracing strategic work -- working on their practices instead of just in them. Gerber's revolutionary ideas empower Physicians to build successful practices and successful lives.