Beefcake is a light-hearted, semi-documentary about the life and times of a muscle-magazine, Physique pictorial. Published during the puritanical 1950ies, it made quite a stir.
PP was the original hunk-o-rama, with hundreds of smiling, tanned and muscled young men flashing their goods at you. Of course, it was not strictly a nude-mag (the models wore small pouches in front of you know what..) but the gay readers had a field time anyway! The publishers also made short films featuring their hunky stars. It was all marketed as "promoting health and physical fitness in young minds"
Looking back at those "innocent" times from this liberal day and age, we can only smile at the cunning and bravery that went into it. The brains behind PP, Bob Mizer, was actually jailed and fined several times on charges of renting out his models as escorts to rich men. Still, the mag continued into the 60's and 70's.
Watching Beefcake is like flipping through those pages of PP, stopping occasionally for some reconstructed dramatic scenes. But the best parts are watching the guys modelling, doing some amateur acting in front of Mizer's camera and generally horsing around. Great fun!
There are several interviews with the guys who posed for the mag, one of them, Joe Dallesandro, apparently did his posing mostly nude! There is, in fact, copious nudity in Beefcake, and the men are all fabulous looking.
There are some great contemporary songs on the soundtrack, as well. A good time movie for the (mostly) gay crowd.