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Natural Step For Business, The
 
 
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Natural Step For Business, The [Paperback]

Brian Nattrass (Author)
5.0 out of 5 stars  See all reviews (4 customer reviews)
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The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

About the Author

Brian Nattrass and Mary Altomare are co-founders of The Natural Step/Canada. Brian Nattrass is a corporate lawyer, has served as CEO of a Canadian public company and as Chairman of Earth Day International, and consults to corporations throughout North America. Mary Altomare is Vice-President of Innovation Strategies, Inc. where she specializes in organizational development, and serves as an advisor to many environmental organizations, including Earth Day and Green Seal. Both live in Gibsons Landing, British Columbia. Karl Henrik Robèrt is the Swedish founder of The Natural Step; author Paul Hawken heads the U.S. Natural Step organization.

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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4 Reviews
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5.0 out of 5 stars Companies on the right road., Aug 17 2001
By 
Eric J. Miller "greenejm" (Boulder, Co) - See all my reviews
(REAL NAME)   
This review is from: Natural Step For Business, The (Paperback)
Exceptional book describing the background of the Natural Step process but more importantly provides evidence that companies who embrace sustainabilty in every aspect will be well rewarded for their efforts. Well done with loads of detail.
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5.0 out of 5 stars An excellent applied reference on The Natural Step, July 10 1999
This review is from: Natural Step For Business, The (Paperback)
The authors provide a real service with this book. So far much of the published work on The Natural Step framework has remained conceptual, without a lot of practical examples of the model in practice. The case examples of IKEA, Collins Pine, and Interface provide valuable references for organizational managers and consultants who are working to build more sustainable organizations. I highly recommend this book.
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5.0 out of 5 stars The Natural Step in action - great practical case-studies!, Jun 26 1999
This review is from: Natural Step For Business, The (Paperback)
This is a terrifc book in that it not only lucidly explains the framework of the Natural Step but also gives some excellent practical examples of major corporations starting down the path towards sustainability. This will give them a great competitive edge. With examples like the Natural Step model being applied by the likes of IKEA and Interface one can remain optimistic in the face of the torrent of negatives about the degenerating nature of the world environment. I hope that this book will encourgae others to look nto what the Natural Step has to offer..
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