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Navigation [Paperback]

Ken Coupland
2.3 out of 5 stars  See all reviews (3 customer reviews)

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Webworks: Navigation, by art and graphic-design writer Ken Coupland, offers innovative approaches to maneuvering through a site. -- Heahter Kenny, eCompany Now, December 2000

Book Description

Navigation is fundamental to the Web’s dynamic, and more so than ever. With the explosive growth of e-commerce and escalating competition for audiences, how vistors interact with a website, and how well they find their way around, constitutes a critical aspect of the design mission. Because websites provide few of the graphical and textual clues that users have come to take for granted in existing printed information, designers need to learn new navigation strategies and in some cases unlearn old ones. Sites that reward visitors with ease-of-use and instant gratification will succeed. Sites that frustrate users and send them will fail. New rules and new solutions are urgently needed.

WebWorks: Navigation features some 35 projects by many of the leading interactive agencies worldwide, as well as by Web design studios large and small. These cases studies were selected because they best exemplify the latest creative thinking about navigation on the Web. Both designers and people in Internet business will benefit from these accounts.


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Customer Reviews

3 Reviews
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Average Customer Review
2.3 out of 5 stars (3 customer reviews)
 
 
 
 
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1.0 out of 5 stars Navigation??, April 28 2001
By A Customer
This review is from: Navigation (Paperback)
This book is really not about Navigation at all. It's just a bunch of pictures of sites. I bought this book hoping to find examples of good navigation, and how it was designed, but did not find this at all. There are some neat pictures, and I guess I got a few good ideas, but the title should be different. It's not good if you're looking for in-depth information about navigation.
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1.0 out of 5 stars Marketing fluff, April 23 2001
By A Customer
This review is from: Navigation (Paperback)
Readers who expect this book to fulfill its promise of illustrating "navigation interface design at its best" will be left mostly on their own to peruse too-small pictures on overpriced heavy coated stock.

The editor apparently compiled the book's text from questionnaires filled out by the featured design firms. Those questionnaires seem to have been filled with impressive sounding marketing fluff, which the editor has uncritically passed along. Thus we read, for example, that the Cap'n Crunch web site aims to "drive depth of interaction with Cap'n Crunch and foster a 'life-moment' experience." (Translation: expose children to the Cap'n Crunch brand so relentlessly that they will make their parents buy it by the truckload.)

The book's copious full-color illustrations might still be useful if they focused particularly on navigation, but they do not. For example, two of the sites profiled (Herman Miller and Gigabuys) are alleged to use a bread-crumb trail to aid navigation, but the illustrations either do not show it or render it so small as to be practically invisible. Throughout the book, in fact, the pages are designed with vast amounts of white space that could have been spared to make the illustrations larger and more legible.

Overall, an opportunity wasted.

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5.0 out of 5 stars An excellent book for web designer, April 3 2001
By 
Bik Tin Maria So (San Francisco, CA United States) - See all my reviews
This review is from: Navigation (Paperback)
It gives plenty samples of website and all from famous web design companies. It explains why the layout puts into this way or that way. Also, it shows the clients' objective on each project. It is a good book for entry-level and mid-level web designers.
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