Negotiate To Win: The 21 Rules for Successful Negotiating [Hardcover]

Americans as a whole are really bad at negotiating. We find haggling to be beneath us and we're uncomfortable with it, yet we feel cheated when we don't get the best deal possible. World-class negotiator, author, and attorney Thomas takes his cues from cultures where negotiating is celebrated as an art. While India or the Middle East may come to mind, when it comes to masters of negotiation, Japan tops the list. Thomas explains that the American way of logic and reasoning is persuasion, not negotiation, and you can persuade until you're blue in the face and still get nowhere. The art of negotiation is allowing your counterpart (don't think of them as your "opponent") to save face, which means always giving some concessions to get what you really want. "Beating" your colleague is not a way to create long-term relationships, but a "win-win" solution is. Thomas presents 21 powerful rules of negotiating, plus gives "Quickies," specific tips on how to negotiate with your boss, spouse, child, car dealer, contractor, and more. Inspiring. David Siegfried
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“The only negotiating book you’ll ever need. It’s required reading for anyone who wants the edge in negotiating.” (June Blocklin, Vice Chairman, Young & Rubicam )

“Jim Thomas offers keenly practical guidance on how folks like you and me can become successful negotiators.” (Mike Matz, Executive Director, Campaign for America's Wilderness )

Discover the PowerOf Better Negotiating

Negotiation is one skill everyone needs in order to get more of what they want -- to sell more, to keep costs down, to manage better, to strengthen relationships -- to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships.

This indispensable guide covers all you'll ever need to know about negotiating, including:

• The 21 rules of successful negotiating -- and how to defend against them!
• "Quickies" -- specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others
• Why Americans are among the worst negotiators on Earth
• How to overcome your natural reluctance to bargain
• Why win-win negotiating is so vital
• How to thoroughly prepare for your negotiations
• How to deal with counterparts who intimidate or harass you
• How to negotiate ethically -- and deal with those who don't
• How to negotiate more successfully across cultural lines
• Thomas's Truisms -- 50 memorable negotiating maxims
• The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!

Jim Thomas is a Washington, D.C., negotiator, attorney, business owner, speaker, and author. He has been a world-class negotiator for over 25 years. His work includes mergers and acquisitions, arms control, labor relations, trade and diplomacy, domestic and international business, the environment, real estate, and a host of other fields. His talks and seminars on negotiation have been enthusiastically received by tens of thousands in the United States and abroad. His client list includes most of the Fortune 500 and many prominent nonprofit groups, professional and trade associations, and federal, state, and local government agencies. He is the founder and CEO of Common Ground Seminars and a graduate of UCLA and Georgetown University Law Center. Jim lives in Alexandria, Virginia, and is the father of two children.