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Bells and whistles may grab a customer's attention, but words make the sale
"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."Christopher Locke, author of Gonzo Marketing: Winning Through Worst
Practices, and co-author of The Cluetrain Manifesto.
"The best book I've seen on writing for the Web."Dr. Ralph F. Wilson, Web Marketing Today
"Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet and Nick knows copy."
John Audette Founder & Publisher, The Adventive Knowledge Exchange
In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services
Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
This book is a definite MUST HAVE for any website designer, newbie to web design and anyone and everyone who has an online business. Read morePublished on June 22 2004
there is not enough information about my assignment .Published on April 27 2004 by sheikha Al-Mekini
This broadly covers online copywriting. Nick does his best by speaking to "you" much the same way as your copy should. Read morePublished on Oct. 27 2003 by A Wall
This book takes an idea that should be perfectly obvious to online copywriters, but is so often overlooked, and shows how and why personal copy sells better online than in your... Read morePublished on Sept. 11 2003 by Robert L. Brewer
As an owner of an Internet business, this book has become our BEST REFERENCE that we have ever come across. Read morePublished on Sept. 11 2002 by Andrya L. Feinberg
Usborne says the whole heavy graphics thing is bad for business. Has he seen a movie lately? Star Wars had more graphics than an B-2 Bomber! Special effects are everything. Read morePublished on Aug. 24 2002
Working in PR you learn that words can be everything so it is important that you not only use the right ones but in the right way. Read morePublished on Aug. 13 2002
I liked it. It is not your totally over the top, deep book about copy and words. If thats what you want this isnt it. Read morePublished on July 31 2002 by Mrs. M. Smith
This book is not action-oriented enough for me. There is too much philosophy. I was looking for a book with "power words", examples, and how-to's. Read morePublished on May 15 2002 by Steve Larmon