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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time [Audio CD]

Keith Ferrazzi , Tahl Raz , Richard, Jr. Harris
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

Aug. 1 2005
This is the bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world. "Don't walk...Run to your closest bookstore. The most extraordinary and valuable book I've come across in a long, long time". (Tom Peters). Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the secret is in reaching out to others. As he discovered early in life, what distinguishes highly successful people is the way they use the power of relationships - so that everyone wins. Never Eat Alone: Expanded and Updated lays out the steps and mindset Ferrazzi uses to connect with thousands of colleagues, friends, and associates: people he has helped and who have helped him. This form of connecting to the world is based on generosity; Ferrazzi distinguishes gen-uine relationship-building from crude glad-handing. These practical, proven principles include: don't keep score (make sure other people get what they want, too); 'ping' constantly (reach out to your contacts all the time - not just when you need something); never eat alone ('invisibility' is a fate worse than failure); and become the 'king of content' (use social media to make meaningful connections). In this classic, globally bestselling book you'll discover the timeless strategies used by the world's most connected people, from Bill Clinton to the Dalai Lama. And you'll learn how to transform your own network, career and life. "A step-by-step way to build relationships with anyone. The tone is engaging and the advice practical". (New York Times). "Cleverly mixes anecdotes with cogent advice and suggests concrete steps readers can take toward improvement". (USA Today). Keith Ferrazzi is the founder and CEO of the training and con-sulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Earlier in his career, he was the CMO of Deloitte Consulting and of Starwood Hotels and Resorts, and the CEO of YaYa Media. He lives in Los Angeles. Tahl Raz has written for Inc., the Jerusalem Post, the San Francisco Chronicle, and GQ. Raz lives in New York City.
--This text refers to the Paperback edition.


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Product Description

From Publishers Weekly

The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

From Booklist

Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking." David Siegfried
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

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Most helpful customer reviews
8 of 8 people found the following review helpful
Format:Hardcover
Ferrazzi's discussion of establishing a lifestyle of connecting with others is the benchmark by which other discussions of networking should be measured. Too many people think of networking has something you do frantically when you discover that you are out of work and are admonished to pursue the "hidden job market". As Ferrazzi explains, the time to connect is long before you recognize a specific need. In the future loyalties will be to social networks and not to employers.

The author's credibility in writing on the subject is very high as he draws extensively from personal experience in illustrating his principles. Initially I was a little uncertain as to the relevance for me of some of his experiences such as hosting dinner parties with well-known public figures. However, as I reread the book a second and third time over the last few months, I can see that he is a mentor on my bookshelf that I will continue to revisit as I expand my connecting skills and the personal relevance of these stories and guidelines increases.

This is a valuable resource not only for those who would like to leave their current comfort zone to expand networking capabilities. It also provides helpful advice on personal branding and increasing visibility. I very highly recommend it.
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5.0 out of 5 stars Very pratical July 27 2013
Format:Hardcover|Verified Purchase
I don't normally read networking books fully - found most of them boring by the second chapter. Hard to put this one down. Super practical and full of real life stories of wins and fails by Ferrazzi. Excellent.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Connect for the Joy of It All! July 15 2006
By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Format:Hardcover
Never Eat Alone is a rare, detailed glimpse into how those with no special access can connect to those they want to meet. For many people who are good at connecting, this activity becomes a way of life. It's a profession and a hobby. As such, connecting can become all consuming. Many will find that aspect of Mr. Ferrazzi's story to be unattractive. But I found his candor in this regard to be refreshing.

If you step back from his enthusiasm for connecting, the mental attitudes and processes he describes are just what everyone needs to use who wants to be better connected and accomplish more.

All of us know more than any one of us. If you take two equally talented young people in any field, the one who is better at connecting will live a more successful life than one who tries to go at everything as a lone ranger.

I have known dozens of master connectors. They all do some variation of what Mr. Ferrazzi describes in this book. Here is how I would distill those lessons:

1. Decide who you want to meet to further your objective of accomplishing more.

2. Learn more about the person.

3. Find what you can do to help that person in an area where they care.

4. Develop a strategy to meet briefly face to face.

5. Share what you want to do to help when you meet.

6. Stay in touch with more ways to help.

7. Attend events where other master connectors attend and link into fields which are not naturally yours by becoming acquainted with these master connectors.

8. Study those who are very good at this.

If you keep in mind the sheer pleasure of making a difference as you do this, you'll soon be a superb connector.
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