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New Lanchester Strategy Paperback – May 1995


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Product Details

  • Paperback: 174 pages
  • Publisher: Lanchester Pr Inc (May 1995)
  • Language: English
  • ISBN-10: 1573210005
  • ISBN-13: 978-1573210003
  • Product Dimensions: 1.3 x 16.5 x 22.2 cm
  • Shipping Weight: 431 g
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #1,247,787 in Books (See Top 100 in Books)


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Most helpful customer reviews

Format: Paperback
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5 reviews
3 of 3 people found the following review helpful
Interesting -- but buy it used May 31 2003
By bancheromedia - Published on Amazon.com
Format: Paperback
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
1 of 1 people found the following review helpful
Good even with strange background of 80s Japanese culture April 14 2012
By Jason Yip - Published on Amazon.com
Format: Paperback Verified Purchase
I first learned about New Lanchester Strategy from The Four Steps to the Epiphany: Successful Strategies for Products that Win and the manga set seemed to be the reference to get.

There are plenty of useful concepts in here, and not just for "the weak".

- Single vs stochastic combat
- Market share targets (derivations might be a bit much)
- Shooting range theory as applied to market share
- The #1 principle
- Competitive vs offensive targets
- The Principle of One-Point Concentration

Nothing here is a straight recipe but as the story implies, there is an expectation that the reader needs to think for him/herself to work out specifically how to apply the principles.

I also have the other 2 volumes and I would recommend also getting those as they get into more details of the different strategic approach depending on whether you are in a postion of weakness or strength.

The main weak points:
- Weird 80s Japanese cultural context might make this feel a bit dated
- The math derivations might be difficult to follow and are not really necessary to understand the approach. Excessive precision comes to mind.
- The military language is understandable given the origin of Lanchester Strategy but it probably makes this less appealing for a general audience
New Lanchester Strategy for New Product Innovation May 25 2015
By Glenn Mazur, QFD Institute - Published on Amazon.com
Format: Paperback
I have used New Lanchester Strategy (NLS) - Taoka and Yano's books as a front-end to quality function deployment (QFD), the Japanese approach to new product quality. These books help both the sales and marketing function as well as the engineering function to set quality standards, fulfill them, and then measure their effectiveness for continuous improvement. For example, NLS helps companies determine their attack and defend competitors based on relative market share, and in the process identify specific market niches where battles can be won. This is very useful in both QFD and its strategic corollary Hoshin Kanri so that a company can focus its limited resources on victories upon which they can build strength. These niches can be won with products that address their specific needs and applications, which is critical to marketing and engineering activities in QFD and in innovation. For the sales function, NLS suggests how targets can be set not only for outcomes but for inputs such as number and duration of sales calls, how to set up sales campaigns, etc. Granted, the examples in the books are 1980s Japan, but the concept is wholly transferrable to 21st century social media advertising and yet-to-be developed techniques. When I have used the NLS equations with QFD teams, I am pleased with how accurately they represent true market opportunities.
Japanese strategy and how to win like they do Dec 23 2014
By Cheng Yi Chiao - Published on Amazon.com
Format: Paperback Verified Purchase
Great stuff, this is a perfect companion to LEAN and understanding the Japanese business mindset... Very impressed.

If you get a chance, do read the original strategy: Aircraft in warfare, the dawn of the fourth arm
1 of 2 people found the following review helpful
the comic book May 1 2000
By A Customer - Published on Amazon.com
Format: Paperback
i found this book to be less than good. It was vague and unsubstantial, having little basis or factual backup for its forthputs and explinations. It was not really what i had expected but well laid out, and with a many decent pictures.


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