Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

New Lanchester Strategy Paperback – May 1995


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
CDN$ 35.79 CDN$ 29.57

Best Books of 2014
Unruly Places, Alastair Bonnett’s tour of the world’s most unlikely micro-nations, moving villages, secret cities, and no man’s lands, is our #1 pick for 2014. See all

Customers Who Bought This Item Also Bought



Product Details

  • Paperback: 174 pages
  • Publisher: Lanchester Pr Inc (May 1995)
  • Language: English
  • ISBN-10: 1573210005
  • ISBN-13: 978-1573210003
  • Product Dimensions: 1.3 x 16.5 x 22.2 cm
  • Shipping Weight: 431 g
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #868,425 in Books (See Top 100 in Books)

Inside This Book (Learn More)
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

Customer Reviews

2.0 out of 5 stars
5 star
0
4 star
0
3 star
0
2 star
1
1 star
0
See the customer review
Share your thoughts with other customers

Most helpful customer reviews

Format: Paperback
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 3 reviews
3 of 3 people found the following review helpful
Interesting -- but buy it used May 31 2003
By bancheromedia - Published on Amazon.com
Format: Paperback
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
1 of 1 people found the following review helpful
Good even with strange background of 80s Japanese culture April 14 2012
By Jason Yip - Published on Amazon.com
Format: Paperback Verified Purchase
I first learned about New Lanchester Strategy from The Four Steps to the Epiphany: Successful Strategies for Products that Win and the manga set seemed to be the reference to get.

There are plenty of useful concepts in here, and not just for "the weak".

- Single vs stochastic combat
- Market share targets (derivations might be a bit much)
- Shooting range theory as applied to market share
- The #1 principle
- Competitive vs offensive targets
- The Principle of One-Point Concentration

Nothing here is a straight recipe but as the story implies, there is an expectation that the reader needs to think for him/herself to work out specifically how to apply the principles.

I also have the other 2 volumes and I would recommend also getting those as they get into more details of the different strategic approach depending on whether you are in a postion of weakness or strength.

The main weak points:
- Weird 80s Japanese cultural context might make this feel a bit dated
- The math derivations might be difficult to follow and are not really necessary to understand the approach. Excessive precision comes to mind.
- The military language is understandable given the origin of Lanchester Strategy but it probably makes this less appealing for a general audience
1 of 2 people found the following review helpful
the comic book May 1 2000
By A Customer - Published on Amazon.com
Format: Paperback
i found this book to be less than good. It was vague and unsubstantial, having little basis or factual backup for its forthputs and explinations. It was not really what i had expected but well laid out, and with a many decent pictures.


Feedback