The first volume of Yano's pioneering New Lanchester Strategy describes the derivation of Lanchester's equations of combat with applications to sales and marketing strategy. Chapters include basic Lanchester strategy, Lanchester's Laws No. 1 and No. 2, market share patterns, principle of one-point concentration, strategy and tactics. Translated from Japanese, it is the first work on this subject to appear in the English language. Over 90,000 copies sold in Japan. Designed in Japanese Manga (comic book) style with detailed chapter summaries.