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New Lanchester Strategy [Paperback]

Shinichi Yano , Kenichi Sato , Edwin Delfs
2.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

January 1995 New Lanchester Strategy (Book 1)
The first volume of Yano's pioneering New Lanchester Strategy describes the derivation of Lanchester's equations of combat with applications to sales and marketing strategy. Chapters include basic Lanchester strategy, Lanchester's Laws No. 1 and No. 2, market share patterns, principle of one-point concentration, strategy and tactics. Translated from Japanese, it is the first work on this subject to appear in the English language. Over 90,000 copies sold in Japan. Designed in Japanese Manga (comic book) style with detailed chapter summaries.

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Most helpful customer reviews
2.0 out of 5 stars Interesting -- but buy it used May 31 2003
Format:Paperback
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
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Amazon.com: 2.7 out of 5 stars  3 reviews
3 of 3 people found the following review helpful
2.0 out of 5 stars Interesting -- but buy it used May 31 2003
By bancheromedia - Published on Amazon.com
Format:Paperback
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
1 of 1 people found the following review helpful
4.0 out of 5 stars Good even with strange background of 80s Japanese culture April 14 2012
By Jason Yip - Published on Amazon.com
Format:Paperback|Verified Purchase
I first learned about New Lanchester Strategy from The Four Steps to the Epiphany: Successful Strategies for Products that Win and the manga set seemed to be the reference to get.

There are plenty of useful concepts in here, and not just for "the weak".

- Single vs stochastic combat
- Market share targets (derivations might be a bit much)
- Shooting range theory as applied to market share
- The #1 principle
- Competitive vs offensive targets
- The Principle of One-Point Concentration

Nothing here is a straight recipe but as the story implies, there is an expectation that the reader needs to think for him/herself to work out specifically how to apply the principles.

I also have the other 2 volumes and I would recommend also getting those as they get into more details of the different strategic approach depending on whether you are in a postion of weakness or strength.

The main weak points:
- Weird 80s Japanese cultural context might make this feel a bit dated
- The math derivations might be difficult to follow and are not really necessary to understand the approach. Excessive precision comes to mind.
- The military language is understandable given the origin of Lanchester Strategy but it probably makes this less appealing for a general audience
1 of 2 people found the following review helpful
2.0 out of 5 stars the comic book May 1 2000
By A Customer - Published on Amazon.com
Format:Paperback
i found this book to be less than good. It was vague and unsubstantial, having little basis or factual backup for its forthputs and explinations. It was not really what i had expected but well laid out, and with a many decent pictures.
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