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New Masters of Flash: Volume 3 [Paperback]

Todd Marks , Shane Mielke , Simone Legno , Nathalie Lawhead , Kristin Henry , Billy Bussey , Ola Bergner , Adam Phillips , Anthony Eden , Danny Franzreb , Keith Peters , Jared Tarbell , Oliver Shaw


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Book Description

July 22 2004 New Masters (Book 3)
Macromedia Flash is the industry standard design tool, providing rich opportunities for creative professionals in many areas of digital design and web development. With the release of the latest version of this exciting product, Flash MX 2004, Macromedia has yet again upped the standard for creating immersive digital experiences. With Flash, the possibilities for artistic expression and overcoming technical challenges are limited only by your imagination. New Masters of Flash is both a global showcase and a practical tutorial book aimed at professional and aspiring designers who are looking for novel inspirations and imaginative techniques. Following the phenomenal success of the first two editions, Volume 3 brings together some of the worlds most awe-inspiring innovatorsyoull see the very finest examples of advanced interaction design, animation techniques, experimental digital art, graphic design, application development, e-learning, and commercial web design. This book is a celebration of people and ideasthese New Masters are the legendary artists and designers who are continually expanding the horizons of motion graphics and interactive design. They share their influences, ideas, and artistic objectives in a series of individual essays that offer unique insights into the creative professionals life and workflow. They take the reader through step-by-step tutorials and case studies explaining in detail how to re-create their interfaces, applications, effects, and experiments in Macromedia Flash MX 2004. On the CD you'll find Tutorial source files and additional examples, Interviews with the authors togther with other bonus goodies.

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About the Author

Todd Marks is an avid developer, designer, instructor, and author of information display technologies. In 2000, Todd moved from teaching Mathematics and Computer Science in the public sector to becoming a Vice President of Research and Development at digitalorganism. In 2002, Todd founded Mindgrub Technologies and established a web technologies portal. In 2003, Todd joined Pope de Flash as the Head of Technology to form The Unity Project. Todd currently works as a Product Engineer for the mediaEdge division of Exceptional Software Strategies Inc.

Todd is a Macromedia Certified Developer, Designer, and Subject Matter Expert. His efforts have earned him three Flash Film Festival nominations, a Macromedia Site of the Day award, two Addy Awards, and several educational partnerships. Todd has written and contributed to several books including Macromedia Flash MX Video, Foundation Dreamweaver MX, Beginning Dreamweaver MX 2004, Advanced PHP for Flash, Macromedia Flash MX Components Most Wanted, and Macromedia Flash MX 2004 Magic.

Shane is best known for his personal portfolio site located at www.pixelranger.com and for his work as an Art Director for 2Advanced Studios. Throughout his career, Shane has designed solutions for notable companies including Allergan, AOL, Elektra Records, Ford Motor Company, Lexus, Mazda USA, Pittsburgh Penguins, Qualcomm, Sony, Toshiba, and Toyota. With every professional project, Shane strives to combine the client's vision and goals with his own unique mixture of passion, experience, and creative expression. His greatest personal achievements include finding his wife Jolene, playing college football, traveling abroad while working in Switzerland, and having every close friendship that has influenced his life. When not reclining in front of the computer, Shane enjoys spending time with his wife, working out, coaching high school football, going on photography outings, and getting minimal hours of sleep.

Simone Legno was born in Rome, where he founded his new media design company Vianet. At Vianet, he works as Creative Director and takes care of illustration, design for print advertising, and new media design. He recently moved to Los Angeles to create his own Tokidoki apparel brand. His clients include MTV Italia, MTV Asia, Telecom Italia, John Galliano, Central Narcotics Bureau of Singapore, Renault, and many more. At present, he is developing the website for Daniel Libeskind, the master planner and architect of the new World Trade Center.

Simone's work has been selected as a finalist of the Flashforward Film Festival three times running and his studio won the People's Choice award in 2003 with their BenQ work.

Nathalie is an alternative experiment of drop out ex-religious hippy parents, and ex-die-hard communist grandparents. Since both her grandparents and parents were educators, she was home schooled together with her siblings. As far as she can tell today, their experiment was successful. Her family didn't stop at that; now they've formed a family business/art collective in Kranj, Slovenia. Her mother is a designer and her grandparents are both accomplished artists and authors. Because of this, they dragged Nathalie and her siblings into every museum and exhibition within close proximity while they were still in their baby strollers. Since she was born in Minneapolis, Minnesota, and lived for many years in Cologne, Germany, and in Los Angeles, California, Nathalie grew up with a deep appreciation for cultural diversity, critical thinking, and art. This has profoundly influenced how she views the world and expresses herself. Nathalie\'s work can be found at www.bluesuburbia.com and www.alienmelon.com.

Maybe she's inherited the pioneer spirit of her ancestors, but Kristin Henry loves a challenge and working out on the frontier. Some of the best advice she ever got was from her first editor, who told her to study something to write about, not how to write. That's how she approaches Flash &emdash;as a way to communicate science and mathematics. Kristin is founder and president of GalaxyGoo (galaxygoo.org), a nonprofit organization dedicated to exploring expressions of science and math with online technologies.

Billy Bussey is best known for his digital portfolio located at www.billybussey.com and for his unique 3D Flash animations. Since 1999, Billy has focused on developing innovative ways to blend Flash, video, and 3D to form a new style of multimedia. His expertise in both vector and raster 3D has brought much attention to his work and enabled him to speak at many Flash conferences. Billy has created designs and animations for many well-known companies and individuals including Sprite, Fox, General Electric, Merck & Co., Tommy Boy Music, Hyundai, Smirnoff Ice, Coolio, and Michael Jordan.

Born in Täby, Stockholm, in 1972, Ola realized his passion for illustration around the age of 15&emdash;he would draw caricatures of his teachers and fellow students, and he continued to draw, in his books, on school benches, everywhere, until his teachers became mad and his parents lost hope. He had found his way of life, but he was the only one who knew it. After discovering Flash in 1999, he went on to achieve critical acclaim with his animated film, The Gooberstory, a huge project that was a year in the making. Since The Gooberstory, Ola has created various new worlds in his Flash work. His work relies heavily on moods and the experiences of tranquility and calm. You\'ll find his work at goober.nu.

Adam Phillips has been working in traditional 2D animation for Disney since early 1993, with eight of those years spent in special effects. With all his free time, he writes and animates short stories for his personal website and online gallery, www.biteycastle.com.

Most recently, Adam convinced US band, Ween, to let him animate the video for their single "Transdermal Celebration." All involved were happy with the result, and an optimized QuickTime version of the video can be found on the book's CD.

Adam is quite small, but has big hands.

From an early age, Anthony developed a love for interacting with mathematics and computational languages. Along the way, he gained an appreciation for any given natural environment and developed the ability to transform his environment into a digital construct. Inspiration for his latest project, www.arseiam.com (essentially an ActionScript anthology of his Flash work), is a testament to this philosophy. For Anthony, the last decade has included commercial roles with Microsoft, Disney, Toyota, and Adobe, opportunities that have provided him with a sound framework in which to explore and diversify his technical skills and style. Spare time? If he's not thinking about it, he's doing it!

Danny works as a freelance designer and operates Taobot; he specializes in interactive and graphic design. Besides running Taobot.com, he is also involved in projects like BD4D and has created Audikt.com, which showcases his creative and musical talents beyond the mainstream. During the last year, Danny has worked on projects for high-class clients such as Smirnoff and has been honored with various awards from the creative community, like Favorite Website Awards or Macromedia Site of the Day. He has become a frequent writer and speaker on the topic of interactive design, which gives him the opportunity to meet inspiring people all over the world. Danny believes that having the chance to do something he truly loves is a privilege.

Keith lives in the vicinity of Boston, MA, in the USA with his wife Kazumi and their new daughter Kristine. He has been working with Flash since 1999, and has co-authored many books for friends of ED, including Flash MX Studio, Flash MX Most Wanted, and the ground-breaking Flash Math Creativity.

In 2001 he started the experimental Flash site, BIT-101 (www.bit-101.com), which strives for a new, cutting edge, open source experiment each day. The site recently won an award at the Flashforward 2003 Flash Film Festival in the Experimental category. In addition to the experiments on the site, there are several highly regarded Flash tutorials which have been translated into many languages and are now posted on web sites throughout the world. Keith is currently working full time doing freelance and contract Flash development and various writing projects.

Jared Tarbell was born in 1973 to William and Suzon Davis Tarbell in the high-altitude desert city of Albuquerque, New Mexico. First introduced to personal computers in 1987, Jared's interest in computation has grown in direct proportion to the processing power of these machines. Jared holds a Bachelor of Science degree in Computer Science from New Mexico State University. He sits on the Board of the Austin Museum of Digital Art where he helps promote and encourage appreciation of the arts within the global community. Jared is most interested in the visualization of large data sets, and the emergent, life-like properties of complex computational systems. Jared has recently returned to Albuquerque to work closer to friends and family while enjoying the unique aspects of desert living.

Additional work from Jared Tarbell can be found at levitated.net and complexification.net.

Oliver has been dabbling with Flash for a number of years now. He earns his keep working as a Lead Flash Developer for London-based design agency NOWWASHYOURHANDS. Before this, his work hats included interaction design, information architecture, and being an experience designer. He likes cheese, the outdoor life, and the color blue.

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.8 out of 5 stars  4 reviews
15 of 16 people found the following review helpful
5.0 out of 5 stars Amazing value, amazing book Aug 19 2004
By S. A. Corning - Published on Amazon.com
Format:Paperback
Even if you never plan to use Flash this is an amazing resource to some really cool sites. The book is full of animations, and explanations of cutting edge Flash projects. Unlike most Friends of Ed, you get a CD with the book. The CD has a menu system to highlight each of the Authors in the book. You get bios, info, and direct links to great sites. If you are into Flash, there is lots of information and ideas to help your work be more creative. You will also see a variety of viewpoints on how to use Flash, and some very personal insights. There are four artists whose work alone would be worth the price of this book. Adam Philips provides a great chapter on lighting, and his website shows a real animation master at work. The Jared Tarbell chapter shows a design project from start to finish on pattern making. Anthony Eden's work is very inspirational, but Olga Bergner's chapter provides lots of information on good character design and again provides lots of details on how he makes Flash magic. These are my favorites, but I am sure you will find your own in this Book and CD. What really makes this book work, is each author has concentrated on the part of Flash they enjoy, and show how they have used Flash to further their own creativity.
13 of 16 people found the following review helpful
2.0 out of 5 stars not what i thought it was Oct 12 2004
By zhaus - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
after reading these reviews, I was really excited for my New Maters of Flash vol3 to arrive. I really liked volume 1 when it came out years ago. But I ended up returning this book because I was disappointed. Most of the animation "tricks" here are about character animation - mostly how to use flash's drawing tools to make the characters look 3D, and how to use code to make them move. Being a motion graphics animator, the only things i found which were relevant to me (maybe 3 projects) were frankly somewhat boring and predictable.

If you're an intermediate/advanced flash animator/programmer looking for really clever motion graphics tricks, there may be only 1 or 2 projects of interest here to you.

If you are somewhat of a novice and want to make really cool characters and scenes in flash and become expert with the drawing tools for this type of usage, you will probably get something out of it.
5 of 7 people found the following review helpful
5.0 out of 5 stars a revolutionary reference Sep 23 2004
By NoAA - Published on Amazon.com
Format:Paperback
If i wasn't better than that, I would keep this book a secret... But i know that the flash world evolves because of the beauty of sharing. I felt that this book was priceless. Each and every author is a living phenomenom. If you are not even interested in flash, this book is still worth your while. The people who wrote this book are truly inspiring and have wonderful insights and theories about design/art/interactiivity... For flash designers: this book is a must. This book describes tricks of the trade as well as must-know actions, animations, drawing techniques. The difference between this book and all the others is that this book is the real deal; meaning, that the world's leading designers are showing you their award winning web sites and take you step by step on how to create them. Not simplistic boxy case studies; but the actual stuff that amazes you when you explore flash kit's winners of the month.-------Priceless

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