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New Products Management [Hardcover]

C. Merle Crawford , C. Anthony Di Benedetto


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Hardcover CDN $113.29  
Hardcover, Jan. 11 2005 --  
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New Products Management New Products Management
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Book Description

Jan. 11 2005 0072961449 978-0072961447 8
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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About the Author

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University --This text refers to an out of print or unavailable edition of this title.

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